June 2023

Company Introduction Liepin is a prominent Chinese HR (Human Resources) company that has made significant strides in the executive and professional recruitment sector. Founded in 2011, Liepin has established itself as a leading platform in the Chinese job market, catering specifically to high-level talent and top-tier professionals. With its comprehensive range of services, Liepin aims to bridge the gap between qualified candidates and esteemed employers, facilitating successful matches that drive career growth and organizational success.  A Focus on High-end and Top-Tier Talent Liepin primarily targets the executive and professional job market in China. The company focuses on connecting high-level talent and top-tier professionals with leading employers across various industries. Liepin’s services cater to individuals seeking executive-level positions, specialized professionals, and those with significant work experience. Liepin’s platform and resources are designed to address the unique needs and career aspirations of this target market. By offering tailored job opportunities, executive resume creation tools, career guidance, and networking features, Liepin aims to facilitate successful matches between qualified candidates and esteemed employers in the executive and professional segments. This specialized approach distinguishes it from general job recruitment platforms and positions it as a leading player in the executive and professional recruitment space in China. Liepin’s Historic Highlights Here is a history of the organization broken down in to some key milestones: 2011: Liepin’s Founding Liepin was founded in 2011 as an online platform dedicated to executive and professional recruitment. From the start, the company aimed to provide a specialized service for connecting top-level talent with job opportunities in China. 2014: Changed domain name from Lietou to Liepin In January 2014, the domain name of Liepin.com was changed from lietou.com (猎头), a name synonymous with headhunting, to liepin.com (猎聘). This domain name change signifies that it will serve more professional managers and enterprises in addition to serving the headhunting industry. 2017: Acquisition of ChinaHR Liepin acquired ChinaHR, another major Chinese job site, in 2017. This acquisition helped Liepin expand its user base, increase its market share, and further diversify its offerings in the recruitment industry. 2018: Collaboration with Tsinghua University Liepin collaborated with Tsinghua University in 2018 to establish the Liepin-Tsinghua Talent Research Center. This collaboration aimed to conduct research on talent development, recruitment trends, and market insights to better serve the needs of job seekers and employers. 2018: Listing on the Hong Kong Stock Exchange Wise Talent Information Technology, the parent company of Chinese executive headhunting platform Liepin.com, joined the Hong Kong Stock Exchange in June 2018. 2019: Launch of AI-Driven Solutions Liepin introduced artificial intelligence (AI)-driven solutions to its platform in 2019. These AI technologies enhanced the matching process between job seekers and employers, improving efficiency and accuracy in the recruitment process. 2020: Tongdao Liepin Group In June 2020, the parent entity was renamed “Tongdao Liepin Group” to express the company’s strategy of more diversified human resources services. Liepin goes public in Hong Kong under the name ‘Wise Talent Information Technology Co., Ltd.’ What Liepin Offers The company offers a range of services and features tailored to executive and professional recruitment. Here is a detailed breakdown of the services provided, along with their functions, use cases, and the users who benefit: Job Search and Application Function: Liepin enables job seekers to search for executive and professional job opportunities in various industries and locations. Use Cases: Job seekers can explore a wide range of positions, access detailed job descriptions, and apply for relevant roles directly through the platform. Users: Job seekers looking for executive or professional-level positions benefit from the extensive job listings and efficient application process provided by Liepin. Executive Resume Creation and Management Function: Liepin offers tools for creating and managing executive resumes, allowing job seekers to showcase their skills, experiences, and achievements effectively. Use Cases: Job seekers can create professional resumes, highlight their key strengths, and tailor them to specific job applications. They can also store and update their resumes for future use. Users: Job seekers aiming to present their executive-level qualifications and experiences in a comprehensive and professional manner benefit from Liepin’s resume creation and management tools. Career Guidance and Development Function: Liepin provides career resources, including articles, guides, and industry insights, to support professional growth and development. Use Cases: Job seekers can access career advice, interview tips, networking strategies, and industry trends to enhance their job search and career progression. Users: Job seekers seeking guidance, insights, and tools to navigate their career paths and make informed decisions benefit from Liepin’s career development resources. Employer Branding and Recruitment Solutions Function: Liepin offers employer branding and recruitment solutions to companies and organizations, helping them attract and hire top executive talent. Use Cases: Employers can leverage Liepin’s platform to showcase their company culture, promote job opportunities, and engage with potential candidates. They can also access tools for candidate screening and evaluation. Users: Employers seeking to recruit executive-level professionals and build their employer brand benefit from Liepin’s employer-focused solutions. Networking and Professional Connections Function: Liepin facilitates networking and professional connections through its platform, allowing users to connect with industry peers and expand their professional network. Use Cases: Job seekers can connect with professionals in their industry, join relevant groups, and participate in industry-specific discussions to enhance their networking and collaboration opportunities. Users: Job seekers and professionals looking to expand their professional network, connect with industry experts, and explore collaboration opportunities benefit from Liepin’s networking features. Liepin Advertisement Example Liepin’s Advantages and Differentiators The Chinese HR company distinguishes itself from its major competitors through several key factors: Focus on Executive and Professional Recruitment Liepin specializes in executive and professional recruitment, catering to high-level talent and top-tier professionals. This focus allows Liepin to provide targeted services and resources tailored to the unique needs of this segment, including exclusive job opportunities, executive resume creation tools, and career guidance specific to executive-level positions. Advanced Technology and AI Capabilities Liepin leverages advanced technologies, including artificial intelligence (AI) and data analytics, to enhance the recruitment process. The company’s AI algorithms help match candidates with relevant job openings,