51job (前程无忧): A Look at the Leading Chinese Job Site
Hiring in China? We can help. Post open roles across China’s top job sites, classifieds, and networking platforms — lower hiring costs by over 80%. Edit Template Company Introduction 51job (前程无忧 Qiánchéng wú yōu) is a prominent Human Resources company based in China that has established itself as a leading platform for job recruitment and career-related services. While most commonly referred to as 51job, the company’s branded name in China is actually 前程无忧 (Qiánchéng wú yōu), which translates to ‘A worry-free future’. Since its founding in 1998, the firm has played a significant role in connecting job seekers and employers, facilitating efficient and effective talent acquisition in the Chinese job market. The company has developed a comprehensive suite of services, leveraging technological advancements to address the evolving needs of both job seekers and employers. In this article we dive in to the history, offerings, growth, and uses of the mega hiring platform, 51job (前程无忧)! 51job’s Historic Highlights Here is a history of the organization broken down in to some key milestones: 1998: 51job’s Founding Rick Yan and Kathleen Chien found the company, with its headquarters in Shanghai. The original goal was to provide a platform for job seekers and employers to connect online. 2004: Initial Public Offering (IPO) In December 2004, the company went public on the NASDAQ stock exchange under the ticker symbol “JOBS.” This move helped the company raise capital to support its growth and expansion. 2005: Expansion of Regional Offices To extend its reach across China, the organization expanded its operations by establishing regional offices in key cities like Beijing, Guangzhou, and Shenzhen. This expansion allowed the company to better serve job seekers and employers nationwide. 2006: Launch of 51job University Launched “51job University,” an initiative to provide professional training and development programs for job seekers. This service aimed to enhance job seekers’ skills and increase their competitiveness in the job market. 2011: Acquisition of HR Solutions Provider In October 2011 they acquired HR Solutions, a company specializing in recruitment outsourcing and human resources services. This acquisition expanded 51job’s portfolio of services, allowing it to offer a broader range of solutions to its clients. 2014: Introduction of Mobile Apps Introduced mobile apps for iOS and Android platforms. These apps enabled job seekers to search and apply for jobs conveniently using their smartphones. 2015: Acquisition of Yingjie Sheng In April 2015 the firm bought Yingjie Sheng, a fast-growing job and internship site focused on recent college grads. 2017: Strategic Investment in Lagou In September 2017 the company announced that it would invest USD $120 million in Lagou (拉勾) to obtain a 60% stake in the company. Lagou is a leading job platform in China focused on the IT sector. 2018: Strategic Partnership with WeChat In June 2018, the company entered into a strategic partnership with WeChat, a popular messaging and social media platform in China. This collaboration aimed to enhance the recruitment experience by integrating 51job’s services with WeChat’s extensive user base. 2022: 51job is Taken Private ‘JOBS’ is delisted from the NASDAQ through a merger with Garnet Faith Limited, in a deal valued at around USD $4.3 billion. 51job employees outside of company headquarters What 51job Offers 51job (前程无忧) provides a range of services and features to both job seekers and employers in China. Here is a breakdown of the services and functions offered: Job Search and Application Job Search: Job seekers can browse and search for job opportunities posted by employers on the company website or mobile app. They can filter jobs by various criteria such as industry, location, salary, and experience level. Application Submission: Those seeking employment can submit their resumes and application materials directly through the platform for specific job listings. Resume Database Creation: Job seekers can create and upload their resumes to the 51job platform, allowing employers to find their profiles easily. Resume Search: Employers can search the extensive resume database to find suitable candidates for their job openings. They can use filters to refine their search based on qualifications, experience, and other relevant criteria. Company Profiles Employers can create and manage company profiles to showcase their organization’s information, culture, and job openings. These profiles help in attracting potential candidates and enhancing employer branding. Career Resources and Training 51job University: 51job (前程无忧) provides training and professional development programs through 51job University. Job seekers can access various courses, workshops, and resources to enhance their skills, career prospects, and job market competitiveness. Career Advice: 51job (前程无忧) offers career guidance, articles, and resources to assist job seekers in navigating the job market, improving their resumes, preparing for interviews, and advancing their careers. Value-added Services Recruitment Advertising: Employers can purchase advertising space on 51job to promote their job openings to a wider audience. Recruitment Outsourcing: 51job offers recruitment outsourcing services, assisting employers in managing the entire recruitment process, including candidate sourcing, screening, and selection. Background Checks: 51job provides background screening services to employers to verify candidate qualifications, employment history, and other relevant information. Mobile apps 51job offers mobile apps for iOS and Android platforms, allowing job seekers and employers to access its services conveniently on their smartphones and tablets. Users Who benefit from 51job’s Services Job Seekers: Individuals looking for employment in various industries and roles can utilize 51job to search for job opportunities, apply directly to listings, create and upload their resumes, access career resources and training, and receive career advice. Employers: Organizations of all sizes can benefit from 51job’s services. Employers can post job openings, search resumes, manage applications, create company profiles, utilize value-added services like recruitment advertising and outsourcing, and streamline their hiring processes. 51job Advertisement Example Growth Snapshot 51job’s growth, starting from its launch in 1998 has been solid and steady. Since going public in 2004, the company has publicly filed key figures on its growth. Here are a few of those highlights: Annual Revenues went from RMB479.9 million (US$58.0 million) in 2004 to RMB4,420.4 million (US$693.7 million) in 2021, growing to nearly 11 times over! Total User Base grew to 155 million
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