BOSS Zhipin (BOSS直聘): The Most Active Job Portal in China

BOSS Zhipin - The Most Active Job Portal in China

BOSS Zhipin, also referred to as BOSS App or BOSS直聘, is the largest hiring and recruitment platform in all of China by monthly active users (MAUs). Founded in 2014, the company has quickly established itself as a leading online HR portal, connecting job seekers with employers in a user-friendly and efficient manner.

In this article, we dive into the history, offerings, (incredible) growth, and uses of the mega hiring App, BOSS Zhipin! 

BOSS Zhipin logo

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Historic Highlights

Here is a timeline breakdown of the key events related to the Chinese HR company BOSS Zhipin:

2014: BOSS Zhipin was founded and launched its platform for part-time job seekers in China.

2015: Expanded to include full-time job postings and had over 1 million registered users.

2016: Raised $50 million in funding from investors and had over 10 million registered users.

2017: Had over 50 million registered users and was one of the top job search platforms in China.

2018: Named one of the “World’s Most Innovative Companies” by Fast Company, and its user base continued to grow rapidly.

2019: Hit over 100 million registered users and was the largest job search platform in China. Tencent leads a large round of funding (look up how much).

2020: BOSS Zhipin merged with Kanzhun, another Chinese HR company. The newly formed entity ‘Kanzhun Limited’ became one of the largest HR companies in the world.

2021: BOSS Zhipin reached over 200 million registered users and more than 10 million active job postings. In June 2021, Kanzhun Limited went public on the NASDAQ stock exchange of New York, raising $912 million USD. 

2022: Kanzhun Limited listed on the Main Board of The Stock Exchange of Hong Kong Limited.

BOSS at Nasdaq listing
BOSS Zhipin Team at NASDAQ Listing in 2021

What BOSS Zhipin (BOSS直聘) offers

There are MANY recruiting platforms in China, so what makes BOSS Zhipin different?

Boss Zhipin aims to disrupt the traditional recruitment industry by connecting job hunters directly with employers using artificial intelligence and big data analytics. It also touts the ease of conversations between candidates and employees/recruiters via the Boss Zhipin app. The company calls this the “direct recruitment model” and is aimed at efficiency and time-saving.

BOSS Ad with Gal Gadot
BOSS Zhipin Advertisement with Gal Gadot

features

BOSS Zhipin claims these main features help them stand out from the pack: 

    • Mobile-native. We started as a mobile app, and we were built for the era of mobile internet. Our highly interactive mobile-native platform improves user experience and recruitment efficiency by enabling job seekers and enterprise users to engage in meaningful communication anytime, anywhere.
    • Recommendation-based. We provide targeted job and candidate matches and recommendations through a feed stream format, which leverages large, live datasets to deliver accurate and tailored matching results.
    • Direct chat. Users can initiate direct chat with their counterparties on our platform. Direct chatting ensures that our users are active with real demands, and they can confirm each other’s intentions and their suitability before the interview, which makes the job-hunting experience highly informative and efficient.
BOSS add in metro
BOSS Zhipin Advertisment in metro station

Functions

To dive a little deeper, here’s a list of the FUNCTIONS the platform provides:

Job search: Allows job seekers to search for job postings by location, industry, job function, salary, and other criteria. The platform offers a wide range of job postings, from entry-level positions to executive roles.

Resume builder: BOSS Zhipin provides job seekers with a free resume builder tool that allows them to create professional resumes and cover letters that can be customized for specific job applications.

AI matching: The platform uses AI technology to match job seekers with job openings that are relevant to their skills and experience.

Interview preparation: BOSS Zhipin offers a range of resources and tools to help job seekers prepare for job interviews, including interview tips, sample interview questions, and mock interview sessions.

Employer branding: Offers a range of services to help employers build their brand and attract top talent. This includes customized company profiles, job postings with rich media content, and targeted employer branding campaigns.

Mobile app: BOSS Zhipin has a mobile app that allows users to search for jobs, apply for positions, and receive job alerts on the go.

Social networking: Offers a social networking feature that allows job seekers to connect with other professionals in their field and expand their network.

Data insights: The platform provides employers with detailed data insights on their recruitment process, including candidate sourcing, applicant tracking, and time-to-hire.

BOSS Ad Example
BOSS Zhipin Advertisment: "Talk to the Boss"

Growth Snapshot

BOSS Zhipin’s growth since launching has been nothing short of phenomenal. Since going public in 2021, the company has filed key figures on its recent growth. Here are a few of those highlights (in Chinese Yuan):

Annual Revenues went from 999 million in 2019 to 4.5 billion in 2022, about a 450% increase in just 3 years!

Monthly Active Users (MAU) increased from 19.8 million in 2020 to 28.7 million in 2022, nearly a 45% increase in only 2 years.

Total paid enterprise customers increased from 2.2 million in 2020 to 3.6 million in 2022, around a 64% increase in only 2 years.

Net income went from -502 million in 2019 to +107 million in 2022, making the company profitable on paper for the first time since reporting.

BOSS interface
BOSS Zhipin Ad: "Book an interview in 10 minutes"

How to Use BOSS Zhipin (BOSS直聘)

For Job-seekers

Job seekers can sign up on BOSS Zhipin for free via their mobile app or website. Once signed up, users can:

  • Upload their CV and/or use the CV support tools.
  • Search for and apply to jobs.
  • Sign up and attend online recruitment events.
  • Use the career development resource center.
  • Exchange direct messages with employers & recruiters. 

For Companies & Recruiters

To sign up as a company or recruiter, organizations will need a Chinese entity registered as well as an active legitimate office location in China. After entering company information, BOSS Zhipin staff will be in contact to verify the account (likely via a video call in your office location). Once a business account is created, employers can do things like:

  • Customize their branding.
  • Post for open positions.
  • Utilize the AI-enabled matching system to do things like recieve recommended matches for positons.
  • Message candidates directly.

A limited amount of features are available with a free account. More features and usage amounts unlock with paid employer accounts (which make up a majority of company revenues). 

A Summary on BOSS

BOSS Zhipin has quickly grown to become the largest hiring platform in all of China. They believe that an app-first and direct connection model has streamlined the hiring process and made the process more transparent for job seekers, companies, and recruiting firms alike. 

The market leader doesn’t seem to be willing to give up its spot at the top and has doubled down on putting a massive amount of its revenue back into research & development as well as aggressive marketing campaigns throughout the nation. 

In order to use the platform, companies & recruiters must have a valid company and office location registered in China.

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