Marketing Specialists in China: Average Salary and Job Description

Marketing Specialist in China - Average Salary and JD - TeamedUp China

Today we’re going through a great set of over 1.4 million job data points on Marketing Specialists in China!

Our data today comes from two of the largest Chinese Job Boards. That’s BOSS Zhipin (BOSS直聘) and Zhilian Zhaopin (智联招聘).

These large platforms seem to have the most relevant and abundant data points when it comes to the modern Chinese job markets. We’ll be sure to include the number of data points we have for each statistic we pull out. We’ll also be updating this annually to keep up with the newest salary data out there – this data was last checked (by a real human) in March 2024.

So let’s dive into some neat data on Marketing Specialists in China! First, we’ll look at a standard Job Description, then on to average salary data coverage.

Common Responsibilities on a Chinese Marketing Specialist Job Description

A Marketing Specialist JD most often has these responsibilities associated with it in China. These are based on commonalities of the actual job listings from the sources and are translated from Chinese, but not auto-generated.

Job Responsibilities:

1. Responsible for the sales and promotion of the company’s products;

2. Conduct market research and analysis, and timely understand customer demand information;

3. Develop customer resources, find potential customers, and achieve sales targets;

4. Sign sales contracts, guide, coordinate, and review accounts and records related to sales services, and coordinate transportation and other matters;

5. Resolve customer complaints regarding sales and services;

6. Responsible for the collection of market information and analysis of competitors;

7. From the perspective of sales and customer needs perspective, providing guiding suggestions for product development.

Average Salary Data on Marketing Specialists in China

Marketing Specialist

Nationwide in China, March 2024

Average Salary: ¥14,233 RMB ($1,979 USD) per month

Median Salary: ¥12,180 RMB ($1,694 USD) per month

Job Data Points: 1,430,665

Marketing Specialists in China - Average Salary in 2024 - TeamedUp China

In a sample size of 1,430,665 jobs, the average salary for a Marketing Specialist in China was ¥14,233 RMB ($1,979 USD) per month. The median salary from this set was ¥12,180 RMB ($1,694 USD) per month. 

This is a nationwide data set and it’s important to note that different cities in China command different levels of compensation. For more on that, check out our breakdown of average Chinese salaries by city

We also like to point out that salary data from local job sites is mostly for Chinese-speaking positions. Data Analyst salaries in China with English or other foreign language requirements are usually at least higher than the median. 

More Salary Data on Marketing Specialists in China!

Average Salary by City/Region for Marketing Specialists in China
Marketing Specialists in China - Average Salary by City - TeamedUp China

No surprise to see Taiwan (#1: ¥23,000 RMB) and Hong Kong (#2: ¥21,600 RMB) at the top of the average salaries list here. From there China’s flagship business cities round out the list:

1) Taiwan: ¥23,000 RMB

2) Hong Kong: ¥21,660 RMB

3) Shanghai: ¥16,990 RMB

4) Shenzhen: ¥15,505 RMB

5) Hangzhou: ¥15,426 RMB

6) Beijing: ¥15,234 RMB

7) Suzhou: ¥12,774 RMB

8) Guangzhou: ¥12,612 RMB

9) Nanjing: ¥11,904 RMB

10) Wuhan: ¥11,469 RMB

Demand by City for Marketing Specialists in China
Marketing Specialists in China - Demand by City - TeamedUp China

This chart takes BOSS Zhipin’s recent amount of Marketing Specialist jobs posted by City in China. It’s no surprise to see most of China’s large business hubs – Beijing, Shanghai, Shenzhen, Hangzhou, Guangzhou, Chengdu, etc – at the top. Top graduates originate from the massive University ecosystems here. The competition for great talent is also centered around these megacities.

Since marketing is a core function of any enterprise, job openings trend with the overall city populations of China. A reflection of almost every business enterprise in every major Chinese city needing it.

Educational Requirements for Marketing Specialists in China
Marketing Specialists in China - Education Requirements - TeamedUp China

Here we’ve got a distribution of the education requirements for positions across China.

34.5% of positions required a technical degree or above. Another 21.8% required an undergraduate degree, and only 0.1% required a master’s degree.

Experience Requirements for Marketing Specialists in China
Marketing Specialists in China - Experience Requirements - TeamedUp China

And here we have a breakdown of the experience required for Marketing Specialist positions.

24.9% of jobs listed have 1-3 years of experience required. Another 13% of positions require 3-5 years of experience. Note on data: The largest response in this sample size is ‘no experience requirement specified’.

It is also important to note that these requirements are the ones advertised by companies on BOSS Zhipin’s platforms. We don’t have the data to extract exactly how closely hiring managers stick to these requirements when assessing candidates. Simply put – jobs listing a 3-5 years of experience requirement may, in reality, consider candidates with less experience. 


The two main sources of data for this series on individual job salaries in China are local HR companies BOSS Zhipin and Zhilian Zhaopin. They are both among China’s biggest job portals and have some of the largest amounts of local, first-hand, public data points. It’s important to note that the data most often reflects recruited salaries, or the publicly listed salary information that companies advertise on their platforms. 

Original article content and further sources can be found in the Salary Guides section of our Resources area.

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