Content Operations in China: Average Salary and Job Description

Content Operations in China - Average Salary and JD - TeamedUp China

Today we’re going through a great set of over 340,000 job data points on roles for Content Operations in China!

Our data today comes from two of the largest Chinese Job Boards. That’s BOSS Zhipin (BOSS直聘) and Zhilian Zhaopin (智联招聘).

These large platforms seem to have the most relevant and abundant data points when it comes to the modern Chinese job markets. We’ll be sure to include the number of data points we have for each statistic we pull out. We’ll also be updating this annually to keep up with the newest salary data out there – this data was last checked (by a real human) in March 2024.

So let’s dive into some neat data on Content Operations professionals in China! First, we’ll look at a standard Job Description, then on to average salary data coverage.

Common Responsibilities on a Content Operations Job Description

Job Responsibilities in China as listed from real top firms. These are translated and edited from original Chinese, but not auto-generated.


Example A: Leading Consumer Products Group

1. Responsible for refining product selling points, writing advertising copy, new product launch planning and promotion, etc.;

2. Participating in formulating marketing promotion plans for key products;

3. Regularly conducting product training and promotion to improve the efficiency of product content sharing and dissemination;

4. Understanding Media traffic trends, industry promotion methods/methods;

Example B: Family Media Group

1. Responsible for formulating the operation plan for the content platform, and fully exploring and delivering the value of the platform content;

2. Timely adjustment of content recommendation strategies through content organization, data-driven analysis, and user research;

3. Fully integrating internal and external resources on the platform, planning influential content and hot topics, and being responsible for the popularity of the content;

4. Deeply understand the psychological characteristics and needs of the new generation of parents, enhance user value perception through effective content operation methods, and be responsible for the stickiness of platform users.

Average Salary Data on Content Operations in China

Content Operations

Nationwide in China, March 2024

Average Salary: ¥16,660 RMB ($2,317 USD) per month

Median Salary: ¥13,097 RMB ($1,822 USD) per month

Job Data Points: 343,919

In a sample size of 343,919 jobs, the average salary for a Content Operations professional in China was ¥16,660 RMB ($2,317 USD) per month. The median salary from this set was ¥13,097 RMB ($1,822 USD) per month. 

This is a nationwide data set and it’s important to note that different cities in China command different levels of compensation. For more on that, check out our breakdown of average Chinese salaries by city

We also like to point out that salary data from local job sites is mostly for Chinese-speaking positions. Content Operations salaries in China with English or other foreign language requirements are often firmly higher than the average. 

More Salary Data on Content Operations Talent in China!

Average Salary by City for Content Operations in China
Content Operations in China - Average Salary by City - TeamedUp China

This is a unique top 10 compared to most of the other positions in this series. While we do China’s two main business-hub mega-cities Shanghai and Beijing here, the rest of this list is filled with much smaller, regional hubs. 

Now when we say ‘smaller city’ in China, it is relative. China has a whooole bunch of people. #1 Guyuan has a population of around 1.5 million, #2 Panzhihua of 1.2 million, and #3 Danzhou nearly 1 million. Those are sizeable metro areas anywhere else in the world!

One reason for the skewed salary levels may be from sample sizes being too small in some of the regional cities.

Demand by City for Content Operations in China
Content Operations in China - Demand by City - TeamedUp China

This chart takes BOSS Zhipin’s recent amount of Content Operations jobs posted by City in China. It’s no surprise to see most of China’s large business hubs – Beijing, Shenzhen, Hangzhou, Shanghai, Guangzhou, Chengdu, etc – at the top. Top graduates originate from the massive University ecosystems here. The competition for great talent is also centered around these megacities.

Beijing stands out here, accounting for and outsized 28.3% of all positions in the top 10 cities. It is the country’s prominent media, government, higher education & research, and top-tier tech hub. It’s not a big surprise to see content operations and creation in high demand in the Middle Kingdom’s capital. 

Since content operations and creation are core functions of any enterprise, job openings trend with the overall city populations of China. A reflection of almost every business enterprise in every major Chinese city needing this function.

Educational Requirements for Content Operations in China
Content Operations in China - Education Requirements - TeamedUp China

Here we’ve got a distribution of the education requirements for positions across China.

46% of positions required an undergraduate degree or above. Another 35.8% required a two-year technical degree, and 0.3% of positions in the data set required a master’s degree.

Experience Requirements for Content Operations in China
Content Operations in China - Experience Requirements - TeamedUp China

And here we have a breakdown of the experience required for Content Operations positions.

39.7% of jobs listed have 1-3 years of experience required. Another 18.2% of positions required 3-5 years of experience. 6.8% of jobs posted required 5-10 years of experience. 

It is also important to note that these requirements are the ones advertised by companies on BOSS Zhipin’s platforms. We don’t have the data to extract exactly how closely hiring managers stick to these requirements when assessing candidates. Simply put – jobs listing a 3-5 years of experience requirement may, in reality, consider candidates with less experience. 

Top Industries Recruiting Content Operations Professionals

Here are the top 10 industries that recruit for this role on BOSS Zhipin’s platform:

  • Internet
  • Social Networks and Media
  • Culture Arts/Entertainment
  • E-commerce
  • Radio/Film
  • Advertising/PR/Exhibition
  • Music/Video/Reading
  • Advertising and Marketing
  • Mobile Internet
  • News Publishing


The two main sources of data for this series on individual job salaries in China are local HR companies BOSS Zhipin and Zhilian Zhaopin. They are both among China’s biggest job portals and have some of the largest amounts of local, first-hand, public data points. It’s important to note that the data most often reflects recruited salaries, or the publicly listed salary information that companies advertise on their platforms. 

Original article content and further sources can be found in the Salary Guides section of our Resources area.

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