In the vast and competitive job market of China, employers often face the daunting task of finding the right candidates for their organizations. With the emergence of online job portals, this process has become more efficient and effective.
In this article, we will explore four of the top job sites in China: Zhilian Zhaopin, 51job, BOSS Zhipin, and Liepin. These platforms have established themselves as leaders in connecting employers with a vast pool of talented individuals across various industries. Whether you are a small startup seeking to expand your team or a well-established corporation looking for top-tier professionals, these top job sites in China offer comprehensive resources to simplify your hiring process.
Join us as we delve into the history, features, strengths, and unique offerings of each platform.
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Table of Contents
#1: Zhilian Zhaopin (智联招聘) - The oldest & longest standing of the leading job platforms in China
Introduction
Zhilian Zhaopin, also known simply as Zhaopin or Zhaopin.com, is one of the leading online recruitment platforms in China, connecting job seekers and employers across the country. In this article, we will explore the history and uses of Zhilian Zhaopin, including its key features, user statistics, and impact on the Chinese job market.
Company History
The company was founded in 1997 as an offline recruitment agency in Beijing. In 2004, the company launched its online platform, allowing job seekers and employers to connect online. Since then, the company has grown rapidly, expanding its reach across China and developing a range of innovative features to improve the recruitment process.
In 2014, Zhilian Zhaopin was listed on the New York Stock Exchange, raising over $170 million in its initial public offering. The company continues to invest in technology and expand its services, including the launch of a mobile app in 2015 and the introduction of artificial intelligence (AI) tools to help match job seekers with relevant job postings.
Annual highlights
Here is a timeline breakdown of the key events related to the Chinese HR company Zhilian Zhaopin:
1997: Founded in Beijing as an offline recruitment agency.
2004: Launches its online platform, allowing job seekers and employers to connect online.
2011: Acquired by SEEK, an Australian online recruitment company.
2014: Listed on the New York Stock Exchange, raising over $170 million in its initial public offering.
2015: Launches its mobile app, making it easier for job seekers to search for job postings on the go.
2017: Introduces AI-powered tools to help match job seekers with relevant job postings and improve the efficiency of the recruitment process.
2017: Hillhouse Capital, FountainVest Partners, and Seek International take Zhaopin private at a value of $1.01 billion USD.
2018: Partners with Tencent to expand its reach and improve its mobile offerings.
2020: Launches a series of online recruitment events in response to the COVID-19 pandemic, allowing job seekers to connect with potential employers virtually.
2021: Announces plans to launch an online education platform, providing job seekers with access to career development resources and training.
2021: Changes ownership once again – a private consortium led by China-based Primavera Capital Group purchase the majority share of the company.
Key Features of Zhilian Zhaopin (智联招聘) <br
Here are some of the key features and competitive differences of the Chinese HR company Zhilian Zhaopin:
Job Search: The job search function allows job seekers to browse job postings by location, industry, salary, and other advanced criteria.
AI-Driven Matching: AI-powered tools help to match job seekers with relevant job postings, aiming to improve the efficiency of the recruitment process for both job seekers and employers.
Extensive Job Postings: The platform hosts a wide range of job postings across different industries and job functions, providing job seekers with a broad selection of opportunities.
Career Development Resources: A range of career development resources, including articles, videos, and courses on topics such as interview skills, resume writing, and career planning. These resources can be especially useful for entry-level job seekers who are just starting their careers.
Resume Builder: The resume builder tool allows job seekers to create a professional resume in just a few minutes. The tool provides templates and prompts to help job seekers highlight their skills and experience and create a resume that stands out to potential employers.
Employer Branding: The platform includes tools and resources for employers to build their brand and attract top talent. This includes company profile pages, job postings, and targeted advertising to help employers reach the right candidates.
Online Recruitment Events: Zhilian Zhaopin regularly hosts online live recruitment events, allowing employers to connect with job seekers in real-time. These events provide a virtual space for job seekers to learn more about potential employers and apply for job opportunities.
Mobile-Friendly Platform: The platform is designed to be mobile-friendly and has a comprehensive app for both employers and job seekers, allowing job seekers to search for jobs and apply on the go.
Strong User Base: With over 200 million registered users and over 120 million monthly active users, Zhilian Zhaopin has a strong user base and is one of the largest online recruitment platforms in China.
User Statistics
The company has a significant user base in China, here are a few highlights to that end:
- Over 200 million registered users as of 2021.
- Over 9 million average daily active users in 2020.
- Used by over 90% of the top 500 companies in China.
- Available in over 30 cities in China, including Beijing, Shanghai, Guangzhou, and Shenzhen.
User Growth
2014: Reports over 60 million registered users.
2018: Reports over 160 million registered users and over 100 million monthly active users.
2020: Reports over 200 million registered users and over 120 million monthly active users.
Revenue Growth
2004: Launches its online platform, generating its first online revenue.
2014: After going public, reports revenue of over $240 million for the fiscal year.
2015: Reported revenue of $331 million and net income of $50.7 million.
2016: Reported revenue of $390 million and net income of $58.2 million.
2017: Reported revenue of $481 million and net income of $78.4 million.
2018: Reported revenue of $611 million and net income of $91.6 million.
2019: Reported revenue of $692 million and net $94 million.
2020: Reported revenue of $764 million and net $102 million.
*Since the most recent ownership shuffle in 2021, public financial and user statistics are not as readily available.
How to Use Zhilian Zhaopin (智联招聘)
For Job-seekers
Job seekers can sign up on Zhaopin for free via their website Zhaopin.com or mobile app. Once signed up, users can:
- Upload their CV and/or use the Resume builders.
- Search for and apply to jobs.
- Sign up and attend online recruitment events.
- Use the career development resource center.
- Exchange direct messages from employers & recruiters.
For Companies & Recruiters
To sign up as a company or recruiter, organizations will need a Chinese entity registered. Once a business account is created, employers can do things like:
- Customize their branding.
- Post for open positions.
- Utilize the AI-enabled matching system to do things like recieve recommended matches for positons.
- Message candidates directly.
A limited amount of features are available with a free account. More features and usage amounts unlock with paid employer accounts (which make up a majority of Zhaopin’s revenues).
Zhilian Zhaopin (智联招聘): Conclusion
With its strong user base and growing range of tools and resources, Zhilian Zhaopin is poised to remain a key player in the Chinese HR market for years to come.
Want to post your open position(s) on Zhilian Zhaopin? Our China Candidate Sourcing Pro service helps companies reach great talent across leading Chinese job platforms, classifieds, and social media.
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#2: 51job (前程无忧) - The HR giant that has gone from an internet 1.0 success story to consistent market leader
Company Introduction
51job is a prominent Human Resources company based in China that has established itself as a leading platform for job recruitment and career-related services. Since its founding in 1998, the firm has played a significant role in connecting job seekers and employers, facilitating efficient and effective talent acquisition in the Chinese job market. The company has developed a comprehensive suite of services, leveraging technological advancements to address the evolving needs of both job seekers and employers.
In this article, we dive into the history, offerings, growth, and uses of the mega hiring platform, 51job!
51job's Historic Highlights
Here is a history of the organization broken down in to some key milestones:
1998: 51job’s Founding
Rick Yan and Kathleen Chien found the company, with its headquarters in Shanghai. The original goal was to provide a platform for job seekers and employers to connect online.
2004: Initial Public Offering (IPO)
In December 2004, the company went public on the NASDAQ stock exchange under the ticker symbol “JOBS.” This move helped the company raise capital to support its growth and expansion.
2005: Expansion of Regional Offices
To extend its reach across China, the organization expanded its operations by establishing regional offices in key cities like Beijing, Guangzhou, and Shenzhen. This expansion allowed the company to better serve job seekers and employers nationwide.
2006: Launch of 51job University
Launched “51job University,” an initiative to provide professional training and development programs for job seekers. This service aimed to enhance job seekers’ skills and increase their competitiveness in the job market.
2011: Acquisition of HR Solutions Provider
In October 2011 they acquired HR Solutions, a company specializing in recruitment outsourcing and human resources services. This acquisition expanded 51job’s portfolio of services, allowing it to offer a broader range of solutions to its clients.
2014: Introduction of Mobile Apps
Introduced mobile apps for iOS and Android platforms. These apps enabled job seekers to search and apply for jobs conveniently using their smartphones.
2015: Acquisition of Yingjie Sheng
In April 2015 the firm bought Yingjie Sheng, a fast-growing job and internship site focused on recent college grads.
2017: Strategic Investment in Lagou
In September 2017 the company announced that it would invest USD $120 million in Lagou to obtain a 60% stake in the company. Lagou is a leading job platform in China focused on the IT sector.
2018: Strategic Partnership with WeChat
In June 2018, the company entered into a strategic partnership with WeChat, a popular messaging and social media platform in China. This collaboration aimed to enhance the recruitment experience by integrating 51job’s services with WeChat’s extensive user base.
2022: 51job is Taken Private
‘JOBS’ is delisted from the NASDAQ through a merger with Garnet Faith Limited, in a deal valued at around USD $4.3 billion.
What 51job offers
51job provides a range of services and features to both job seekers and employers in China. Here is a breakdown of the services and functions offered:
Job Search and Application
Job Search: Job seekers can browse and search for job opportunities posted by employers on the company website or mobile app. They can filter jobs by various criteria such as industry, location, salary, and experience level.
Application Submission: Those seeking employment can submit their resumes and application materials directly through the platform for specific job listings.
Resume Database
Creation: Job seekers can create and upload their resumes to the 51job platform, allowing employers to find their profiles easily.
Resume Search: Employers can search the extensive resume database to find suitable candidates for their job openings. They can use filters to refine their search based on qualifications, experience, and other relevant criteria.
Company Profiles
Employers can create and manage company profiles to showcase their organization’s information, culture, and job openings. These profiles help in attracting potential candidates and enhancing employer branding.
Career Resources and Training
51job University: 51job provides training and professional development programs through 51job University. Job seekers can access various courses, workshops, and resources to enhance their skills, career prospects, and job market competitiveness.
Career Advice: 51job offers career guidance, articles, and resources to assist job seekers in navigating the job market, improving their resumes, preparing for interviews, and advancing their careers.
Value-added Services
Recruitment Advertising: Employers can purchase advertising space on 51job to promote their job openings to a wider audience.
Recruitment Outsourcing: 51job offers recruitment outsourcing services, assisting employers in managing the entire recruitment process, including candidate sourcing, screening, and selection.
Background Checks: 51job provides background screening services to employers to verify candidate qualifications, employment history, and other relevant information.
Mobile apps
51job offers mobile apps for iOS and Android platforms, allowing job seekers and employers to access its services conveniently on their smartphones and tablets.
Users Who benefit from 51job's Services
Job Seekers: Individuals looking for employment in various industries and roles can utilize 51job to search for job opportunities, apply directly to listings, create and upload their resumes, access career resources and training, and receive career advice.
Employers: Organizations of all sizes can benefit from 51job’s services. Employers can post job openings, search resumes, manage applications, create company profiles, utilize value-added services like recruitment advertising and outsourcing, and streamline their hiring processes.
Growth Snapshot
51job’s growth since launching in 1998 has been solid and steady. Since going public in 2004, the company has publicly filed key figures on their growth. Here a few of those highlights:
Annual Revenues have gone from RMB479.9 million (US$58.0 million) in 2004 to RMB4,420.4 million (US$693.7 million) in 2021, growing to nearly 11 times over!
Total User Base had grown to 155 million by 2021.
Monthly Active Users (MAU) has grown to nearly 20 million as of December 2022. In comparison, global HR giant ZipRecruiter has roughly 25 million MAU.
Active CV Database had grown to over 142 million by 2020.
How to Use 51job
For Job-seekers
Job seekers can sign up on 51job for free via their mobile app or website. Once signed up, users can:
- Upload their CV and/or use the CV support tools.
- Search for and apply to jobs.
- Sign up and attend online recruitment events.
- Use the career development resource center.
- Exchange direct messages with employers & recruiters.
For Companies & Recruiters
To sign up as a company or recruiter, organizations will need a Chinese entity registered as well as an active legitimate office location in China. After entering company information, 51job staff will be in contact to act as an account manager.
Once a business account is created, 51job provides a comprehensive solution for talent acquisition and management. Its services encompass job posting, resume search, recruitment advertising, and recruitment outsourcing. With access to a vast pool of job seekers and advanced search functionalities, employers can efficiently identify and connect with qualified candidates that align with their specific hiring requirements. Additionally, 51job offers other value-added services such as background checks, enabling employers to make informed hiring decisions.
A limited amount of features are available with a free account. More features and usage amounts unlock with paid employer accounts (which make up a majority of company revenues).
51job (前程无忧): Conclusion
In summary, 51job is a prominent Chinese HR company that has revolutionized the job recruitment landscape in China. Through its comprehensive suite of services, user-friendly platform, and dedication to meeting the needs of both job seekers and employers, 51job continues to play a vital role in shaping the future of talent acquisition and career development in the Chinese job market.
In order to use the platform, companies & recruiters must have a valid company and office location registered in China. TeamedUp China has just that!
Want to post your open position(s) on 51job? Our China Candidate Sourcing Pro service helps companies reach great talent across leading Chinese job platforms, classifieds, and social media.
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#3: BOSS Zhipin (BOSS直聘) - The fastest growing and newest big player of the leading Chinese job platforms
BOSS Zhipin, also referred to as BOSS App or BOSS直聘, is the largest hiring and recruitment platform in all of China by monthly active users (MAUs). Founded in 2014, the company has quickly established itself as a leading online recruitment platform, connecting job seekers with employers in a user-friendly and efficient manner.
In this article we dive in to the history, offerings, growth, and uses of the mega hiring app, BOSS Zhipin!
Historic Highlights
Here is a timeline breakdown of the key events related to the Chinese HR company BOSS Zhipin:
2014: BOSS Zhipin was founded and launched its platform for part-time job seekers in China.
2015: Expanded to include full-time job postings and had over 1 million registered users.
2016: Raised $50 million in funding from investors and had over 10 million registered users.
2017: Had over 50 million registered users and was one of the top job search platforms in China.
2018: Named one of the “World’s Most Innovative Companies” by Fast Company, and its user base continued to grow rapidly.
2019: Hit over 100 million registered users and was the largest job search platform in China. Tencent leads a large round of funding (look up how much).
2020: BOSS Zhipin merged with Kanzhun, another Chinese HR company. The newly formed entity ‘Kanzhun Limited’ became one of the largest HR companies in the world.
2021: BOSS Zhipin reached over 200 million registered users and more than 10 million active job postings. In June 2021, Kanzhun Limited went public on the NASDAQ stock exchange of New York, raising $912 million USD.
2022: Kanzhun Limited listed on the Main Board of The Stock Exchange of Hong Kong Limited.
What BOSS Zhipin (BOSS直聘) offers
There are MANY recruiting platforms in China, so what makes BOSS Zhipin different?
Boss Zhipin aims to disrupt the traditional recruitment industry by connecting job hunters directly with employers using artificial intelligence (AI) and big data analytics. It also touts the ease of conversations between candidates and employes/recruiters via the Boss Zhipin app. The company calls this the “direct recruitment model” and is aimed at efficiency and time saving.
features
BOSS Zhipin claims these main features help them stand out from the pack:
- Mobile-native. We started as a mobile app, and we were built for the era of mobile internet. Our highly interactive mobile-native platform improves user experience and recruitment efficiency by enabling job seekers and enterprise users to engage in meaningful communication anytime, anywhere.
- Recommendation-based. We provide targeted job and candidate matches and recommendations through a feed stream format, which leverages large, live datasets to deliver accurate and tailored matching results.
- Direct chat. Users can initiate direct chat with their counterparties on our platform. Direct chatting ensures that our users are active with real demands, and they can confirm each other’s intentions and their suitability before the interview, which makes the job-hunting experience highly informative and efficient.
Functions
To dive a little deeper, here’s a list of the FUNCTIONS the platform provides:
Job search: Allows job seekers to search for job postings by location, industry, job function, salary, and other criteria. The platform offers a wide range of job postings, from entry-level positions to executive roles.
Resume builder: BOSS Zhipin provides job seekers with a free resume builder tool that allows them to create professional resumes and cover letters that can be customized for specific job applications.
AI matching: The platform uses AI technology to match job seekers with job openings that are relevant to their skills and experience.
Interview preparation: BOSS Zhipin offers a range of resources and tools to help job seekers prepare for job interviews, including interview tips, sample interview questions, and mock interview sessions.
Employer branding: Offers a range of services to help employers build their brand and attract top talent. This includes customized company profiles, job postings with rich media content, and targeted employer branding campaigns.
Mobile app: BOSS Zhipin has a mobile app that allows users to search for jobs, apply for positions, and receive job alerts on the go.
Social networking: Offers a social networking feature that allows job seekers to connect with other professionals in their field and expand their network.
Data insights: The platform provides employers with detailed data insights on their recruitment process, including candidate sourcing, applicant tracking, and time-to-hire.
Growth Snapshot
BOSS Zhipin’s growth since launching has been nothing short of phenomenal. Since going public in 2021, the company has publicly filed key figures on their recent growth. Here a few of those highlights (in Chinese Yuan):
Annual Revenues have gone from 999 million in 2019 to 4.5 billion in 2022, about a 450% increase in just 3 years!
Monthly Active Users (MAU) have increased from 19.8 million in 2020 to 28.7 million in 2022, nearly a 45% increase in only 2 years.
Total paid enterprise customers have increased from 2.2 million in 2020 to 3.6 million in 2022, around a 64% increase in only 2 years.
Net income has gone from -502 million in 2019 to +107 million in 2022, making the company profitable on paper for the first time since reporting.
How to Use BOSS Zhipin (BOSS直聘)
For Job-seekers
Job seekers can sign up on BOSS Zhipin for free via their mobile app or website. Once signed up, users can:
- Upload their CV and/or use the CV support tools.
- Search for and apply to jobs.
- Sign up and attend online recruitment events.
- Use the career development resource center.
- Exchange direct messages with employers & recruiters.
For Companies & Recruiters
To sign up as a company or recruiter, organizations will need a Chinese entity registered as well as an active legitimate office location in China. After entering company information, BOSS Zhipin staff will be in contact to verify the account (likely via a video call in your office location). Once a business account is created, employers can do things like:
- Customize their branding.
- Post for open positions.
- Utilize the AI-enabled matching system to do things like recieve recommended matches for positons.
- Message candidates directly.
A limited amount of features are available with a free account. More features and usage amounts unlock with paid employer accounts (which make up a majority of company revenues).
BOSS Zhipin (BOSS直聘): Conclusion
BOSS Zhipin has quickly grown to become the largest hiring platform in all of China. They believe that an app first and direct connection model has streamlined the hiring process and made the process more transparent for job seekers, companies, and recruiting firms alike.
The market leader doesn’t seem to be willing to give up it’s spot at the top and has doubled down on putting a massive amount of it’s revenue back in to research & development as well as aggressive marketing campaigns throughout the nation.
In order to use the platform, companies & recruiters must have a valid company and office location registered in China.
Want to post your open position(s) on Boss Zhipin? Our China Candidate Sourcing Pro service helps companies reach great talent across leading Chinese job platforms, classifieds, and social media.
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#4: Tongdao Liepin (同道猎聘) - The Chinese HR platform focused on high-end talent and positions
Company Introduction
Liepin is a prominent Chinese HR (Human Resources) company that has made significant strides in the executive and professional recruitment sector. Founded in 2011, Liepin has established itself as a leading platform in the Chinese job market, catering specifically to high-level talent and top-tier professionals.
With its comprehensive range of services, Liepin aims to bridge the gap between qualified candidates and esteemed employers, facilitating successful matches that drive career growth and organizational success.
A Focus on High-end and Top-Tier Talent
Liepin primarily targets the executive and professional job market in China. The company focuses on connecting high-level talent and top-tier professionals with leading employers across various industries. Liepin’s services cater to individuals seeking executive-level positions, specialized professionals, and those with significant work experience.
Liepin’s platform and resources are designed to address the unique needs and career aspirations of this target market. By offering tailored job opportunities, executive resume creation tools, career guidance, and networking features, Liepin aims to facilitate successful matches between qualified candidates and esteemed employers in the executive and professional segments.
This specialized approach distinguishes it from general job recruitment platforms and positions it as a leading player in the executive and professional recruitment space in China.
Liepin's Historic Highlights
Here is a history of the organization broken down in to some key milestones:
2011: Liepin’s Founding
Liepin was founded in 2011 as an online platform dedicated to executive and professional recruitment. From the start, the company aimed to provide a specialized service for connecting top-level talent with job opportunities in China.
2014: Changed domain name from Lietou to Liepin
In January 2014, the domain name of Liepin.com was changed from lietou.com (猎头), a name synonymous with headhunting, to liepin.com (猎聘). This domain name change signifies that it will serve more professional managers and enterprises in addition to serving the headhunting industry.
2017: Acquisition of ChinaHR
Liepin acquired ChinaHR, another major Chinese job site, in 2017. This acquisition helped Liepin expand its user base, increase its market share, and further diversify its offerings in the recruitment industry.
2018: Collaboration with Tsinghua University
Liepin collaborated with Tsinghua University in 2018 to establish the Liepin-Tsinghua Talent Research Center. This collaboration aimed to conduct research on talent development, recruitment trends, and market insights to better serve the needs of job seekers and employers.
2018: Listing on the Hong Kong Stock Exchange
Wise Talent Information Technology, the parent company of Chinese executive headhunting platform Liepin.com, joined the Hong Kong Stock Exchange in June 2018.
2019: Launch of AI-Driven Solutions
Liepin introduced artificial intelligence (AI)-driven solutions to its platform in 2019. These AI technologies enhanced the matching process between job seekers and employers, improving efficiency and accuracy in the recruitment process.
2020: Tongdao Liepin Group
In June 2020, the parent entity was renamed “Tongdao Liepin Group” to express the company’s strategy of more diversified human resources services.
What Liepin Offers
The company offers a range of services and features tailored to executive and professional recruitment. Here is a detailed breakdown of the services provided, along with their functions, use cases, and the users who benefit:
Job Search and Application
Function: Liepin enables job seekers to search for executive and professional job opportunities in various industries and locations.
Use Cases: Job seekers can explore a wide range of positions, access detailed job descriptions, and apply for relevant roles directly through the platform.
Users: Job seekers looking for executive or professional-level positions benefit from the extensive job listings and efficient application process provided by Liepin.
Executive Resume Creation and Management
Function: Liepin offers tools for creating and managing executive resumes, allowing job seekers to showcase their skills, experiences, and achievements effectively.
Use Cases: Job seekers can create professional resumes, highlight their key strengths, and tailor them to specific job applications. They can also store and update their resumes for future use.
Users: Job seekers aiming to present their executive-level qualifications and experiences in a comprehensive and professional manner benefit from Liepin’s resume creation and management tools.
Career Guidance and Development
Function: Liepin provides career resources, including articles, guides, and industry insights, to support professional growth and development.
Use Cases: Job seekers can access career advice, interview tips, networking strategies, and industry trends to enhance their job search and career progression.
Users: Job seekers seeking guidance, insights, and tools to navigate their career paths and make informed decisions benefit from Liepin’s career development resources.
Employer Branding and Recruitment Solutions
Function: Liepin offers employer branding and recruitment solutions to companies and organizations, helping them attract and hire top executive talent.
Use Cases: Employers can leverage Liepin’s platform to showcase their company culture, promote job opportunities, and engage with potential candidates. They can also access tools for candidate screening and evaluation.
Users: Employers seeking to recruit executive-level professionals and build their employer brand benefit from Liepin’s employer-focused solutions.
Networking and Professional Connections
Function: Liepin facilitates networking and professional connections through its platform, allowing users to connect with industry peers and expand their professional network.
Use Cases: Job seekers can connect with professionals in their industry, join relevant groups, and participate in industry-specific discussions to enhance their networking and collaboration opportunities.
Users: Job seekers and professionals looking to expand their professional network, connect with industry experts, and explore collaboration opportunities benefit from Liepin’s networking features.
Liepin's Advantages and Differentiators
The Chinese HR company distinguishes itself from its major competitors through several key factors:
Focus on Executive and Professional Recruitment
Liepin specializes in executive and professional recruitment, catering to high-level talent and top-tier professionals. This focus allows Liepin to provide targeted services and resources tailored to the unique needs of this segment, including exclusive job opportunities, executive resume creation tools, and career guidance specific to executive-level positions.
Advanced Technology and AI Capabilities
Liepin leverages advanced technologies, including artificial intelligence (AI) and data analytics, to enhance the recruitment process. The company’s AI algorithms help match candidates with relevant job openings, improving efficiency and precision in candidate selection. By utilizing technology-driven solutions, Liepin offers a competitive edge in identifying the most suitable talent for employers and providing personalized recommendations to job seekers.
Strong Industry Partnerships
Liepin has cultivated strategic partnerships with leading organizations, educational institutions, and industry experts. These collaborations enable Liepin to access exclusive networks, industry insights, and market trends, resulting in enhanced recruitment opportunities for both job seekers and employers. The company’s partnerships contribute to its credibility, reputation, and ability to attract high-quality job listings and candidates.
Extensive Employer Branding Solutions
Liepin offers comprehensive employer branding solutions, allowing companies to showcase their unique value proposition and attract top talent. Through its platform, employers can create attractive company profiles, highlight corporate culture, and engage with potential candidates. This emphasis on employer branding enhances the recruitment process and helps companies stand out in a competitive market.
Rich Data and Insights
Liepin gathers extensive data on job market trends, candidate profiles, and industry developments. This data-driven approach enables the company to provide valuable insights to employers, helping them make informed recruitment decisions and develop effective talent acquisition strategies. Job seekers also benefit from access to market insights, salary information, and career guidance to make well-informed career choices.
Wealth of Industry Experience
Liepin’s long-standing presence in the Chinese HR industry has allowed it to build expertise, credibility, and a strong reputation. The company’s experience and deep understanding of the Chinese job market give it an edge in providing tailored solutions and services that meet the unique needs of both job seekers and employers.
Growth Snapshot
Liepin’s growth since launching in 2011 has been impressive and consistent. Since going public in 2018, the company has publicly filed key figures on their growth. Here a few of those highlights:
Annual Revenues reached RMB824.7 million (US$115,7 million) in 2017 after only 6 years of business! From 2017-2022 the company more than tripled their revenue, reaching RMB2,637.9 million (US$370.1 million).
Total Individual Users reached 83.5 million by 2022.
Verified Business Users grew to 1,129,568 as of year end 2022.
Verified Headhunter Users grew to 211,772 by year end 2022.
How to Use Liepin
For Job-seekers
Job seekers can sign up on Liepin for free via their mobile app or website. Once signed up, users can:
Register: Start by creating an account on the Liepin platform. You may need to provide your email address, contact information, and other relevant details.
Create a Profile: After registration, complete your profile by adding essential information such as your education, work experience, skills, and any other relevant details. A well-structured profile increases visibility and attracts potential employers.
Search for Jobs: Utilize Liepin’s search function to explore executive and professional job opportunities. Specify search criteria, including industry, location, job title, and other relevant factors, to narrow down the results. Browse through the available job listings to find positions that match your qualifications and career goals.
Apply for Positions: Once you find a suitable job opening, review the job description, requirements, and application instructions carefully. Prepare a tailored resume and cover letter highlighting your relevant skills and experiences. Submit your application directly through the Liepin platform, following the specified application procedure.
Network: Leverage Liepin’s networking features to expand your professional connections. Connect with industry peers, join relevant groups, and participate in discussions to enhance your network and gain insights. Networking can open doors to potential job opportunities and industry-related information.
Utilize Career Resources: Take advantage of Liepin’s career resources, including articles, guides, and industry insights. Access career advice, interview tips, and strategies for professional development. Stay updated on market trends, industry news, and salary information to make informed career decisions.
For Companies & Recruiters
To sign up as a company or recruiter, organizations will need a Chinese entity registered.
Once a business account is created, companies and headhunters can use these functions:
Company Profile Creation: Employers can create a company profile on Liepin to showcase their organization, mission, and culture. Provide detailed information about the company, its values, and work environment to attract top talent.
Job Posting: Employers can post job openings on Liepin to reach a targeted audience of executive and professional job seekers. Specify job requirements, responsibilities, and qualifications to attract relevant candidates.
Candidate Screening and Evaluation: Liepin offers tools to screen and evaluate candidates efficiently. Employers can review candidate profiles, resumes, and other relevant information to shortlist potential candidates for further evaluation.
Employer Branding: Employers can leverage Liepin’s employer branding solutions to enhance their reputation and attract high-quality candidates. Highlight the company’s unique selling points, showcase success stories, and engage with potential candidates to build a strong employer brand.
Tongdao Liepin (同道猎聘): Conclusion
In summary, Liepin offers an array of innovative tools, including job search capabilities, executive resume creation, career guidance resources, and employer branding solutions.
A focus on executive and professional recruitment, advanced technology, strategic partnerships, employer branding solutions, data-driven insights, and industry experience contribute to its differentiation and position as a leading player in the market.
By leveraging advanced technologies and market insights, Liepin has been able to create a dynamic ecosystem that benefits both job seekers and employers.
Want to post your open position(s) on Liepin? Our China Candidate Sourcing Pro service helps companies reach great talent across leading Chinese job platforms, classifieds, and social media.
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Full Wrap Up
The top job sites in China, including Zhilian Zhaopin (智联招聘), 51job (前程无忧), BOSS Zhipin (BOSS直聘), and Tongdao Liepin (同道猎聘), have revolutionized the way job seekers and employers connect in the Chinese job market.
For job seekers, these platforms provide a wealth of job listings across various industries and skill levels. With advanced search filters and personalized recommendations, they make it easier than ever to find the perfect job match. The user-friendly interfaces and additional features, such as resume builders and interview preparation resources, enhance the overall job search experience, empowering candidates to present their skills and qualifications effectively.
On the employer side, these top job sites offer powerful tools to simplify the recruitment process. From posting job listings and managing applications to conducting background checks and accessing a vast talent pool, these platforms streamline every step of the hiring journey. The advanced search algorithms and applicant screening functionalities enable employers to identify and connect with the most suitable candidates efficiently.
By leveraging the strengths and unique features of these top job sites, both job seekers and employers can save valuable time and resources in their respective searches.
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Hiring in China?
We can help, and likely lower your hiring costs by over 80%
We've been recruiting in China since 2014!
Our China Candidate Sourcing Service helps companies post & promote open roles across top Chinese jobs & networking platforms.
Let’s find your next great China-based team member together.
Contact us to discuss hiring goals, salary & compensation budgets, and if TeamedUp China is the right fit to support your organization.
New here? Get 25% off your first job post with us.
References & Further Reading
Zhilian Zhaopin:
- Zhilian Zhaopin website: https://special.zhaopin.com/sh/2009/aboutus/about.html
- Crunchbase: https://www.crunchbase.com/organization/zhaopin
- Pitchbook: https://pitchbook.com/newsletter/chinas-zhaopin-goes-public-on-nyse
- Seeking Alpha: https://seekingalpha.com/symbol/ZPIN/news
- ZoomInfo: https://www.zoominfo.com/c/zhaopin-ltd/43302973
- PRNewswire: https://www.prnewswire.com/news-releases/zhaopins-china-employment-data-now-available-on-bloomberg-300394490.html
- Reuters: https://www.reuters.com/world/china/australias-seek-talks-cut-zhaopin-stake-makes-ex-cba-boss-narev-ceo-2021-02-23/
51job:
- 51job Website: https://www.51job.com/
- Market Screener: https://www.marketscreener.com/quote/stock/51JOB-INC-9784/news/51job-Inc-acquired-Yingjiesheng-com-for-CNY-250-million-38283555/
- Seeking Alpha: https://seekingalpha.com/article/4350254-51job-despite-short-term-pain-long-run-perspectives-look-bright
- Crunchbase: https://www.crunchbase.com/organization/51job
- China News: https://www.chinanews.com.cn/cj/2017/12-20/8405156.shtml
- Paul Weiss: https://www.paulweiss.com/practices/transactional/private-equity/news/dcp-capital-acquires-china-s-51job-in-take-private-deal-valued-at-43-billion?id=43047
- PRNewswire: https://www.prnewswire.com/news-releases/51job-inc-announces-the-establishment-of-51job-university-56453782.html
- Xueqiu: https://xueqiu.com/2287778230/179182343
- AIM Group: https://aimgroup.com/2019/11/15/51job-backs-huali-university-cdp-holdings-in-mixed-q3/
- Statista: https://www.statista.com/statistics/1211995/china-leading-hiring-apps-based-on-monthly-active-users/
- Wikipedia: https://zh.wikipedia.org/wiki/%E5%89%8D%E7%A8%8B%E6%97%A0%E5%BF%A7#cite_note-7
BOSS Zhipin:
- BOSS Zhipin website: https://ir.zhipin.com/
- Yahoo! Finance: https://finance.yahoo.com/quote/BZ?p=BZ
- Statista: https://www.statista.com/statistics/1211995/china-leading-hiring-apps-based-on-monthly-active-users/
- Bloomberg: https://www.bloomberg.com/news/articles/2021-06-11/kanzhun-soars-in-debut-after-top-of-range-912-million-u-s-ipo
- Crunchbase: https://www.crunchbase.com/organization/bosszhipin
- FIFA: https://www.fifa.com/fifaplus/en/articles/boss-zhipin-signs-on-as-official-regional-supporter-of-fifa-world-cup-qatar
- Pymnts: https://www.pymnts.com/news/ipo/2021/chinese-online-recruiter-boss-zhipin-eyes-united-states-ipo/
- Pitchbook: https://pitchbook.com/profiles/company/166603-51
Liepin:
- Liepin Website: https://www.liepin.com/
- Forbes: https://www.forbes.com/sites/russellflannery/2015/11/18/now-public-liepin-expects-to-fill-10-of-chinas-executive-job-placements/
- Crunchbase: https://www.crunchbase.com/organization/liepin-com
- SCMP: https://www.scmp.com/business/companies/article/2151081/chinas-largest-job-site-liepin-seeks-us400-million-hong-kong
- iMedia: https://min.news/en/economy/b5b253ce1e0bad0f21b0ac694c0c4efa.html
- PanDaiiy: https://pandaily.com/headhunting-master-liepin-goes-public-in-hk/
