Meituan Waimai – Merchant Ecosystem Strategy Analysis

Full Job Description

“`html

Meituan Waimai – Merchant Ecosystem Strategy Analyst

Location: Beijing

Experience: 1-3 years

Education: Bachelor’s Degree

Employment Type: Full-time

Hiring Count: 2

Meituan Waimai, guided by its mission to “help everyone eat better, live better,” consistently focuses on consumer dining needs. We connect consumers and merchants through technology and, leveraging our extensive delivery rider team, offer high-quality, refined, and diverse food delivery services via an “online + offline” business model.

The Food Delivery Business Unit is an organizational structure that provides end-to-end transaction services for users and merchants, establishing multiple departments including food delivery operations and innovative incubation projects.

Our goal is to help merchants increase revenue, enhance operational efficiency, promote the digitalization of the catering industry, and provide more convenient and higher-quality food delivery services to a larger user base. Join us to offer millions of users a better dining experience and help everyone eat better, live better!

Responsibilities:

• Industry Research: Conduct in-depth research on the development trends within the catering industry, precisely grasp market dynamics, explore business models and competitive landscapes across various segments of the industrial chain, identify new opportunities for industry development, and produce comprehensive industry research reports.
• Operational Analysis: Build and maintain an operational analysis system based on business understanding. Regularly review business performance and evaluate the effectiveness of key strategies, promptly identify critical operational issues, and propose actionable solutions.
• Strategy Support: Develop strategic solutions aligned with platform and customer needs. Coordinate internal and external resources (including frontline teams, product development, and finance), drive the successful implementation of strategies, and ensure continuous optimization.
• Goal Management: Set clear objectives based on core strategies, collaborate with relevant stakeholders to plan implementation pathways, and monitor progress to ensure successful achievement.

Qualifications:

• Education: Bachelor’s degree or above, with a preference for majors in Mathematics, Economics, Statistics, or Business Analytics.
• Experience: 3+ years of experience in business analysis, data analysis, or industry research. Proficient in analytical tools such as SQL/Python and well-versed in business model research methodologies.
• Analytical Skills: Possess systematic thinking and strong logical reasoning abilities. Capable of proactively seeking solutions through a holistic perspective, data-driven insights, and business acumen.
• Soft Skills: Excellent communication and presentation skills, with strong project driving capability, a high sense of responsibility, and self-motivation.

Job Highlights:

• Holistic Perspective: Opportunity to design operational solutions from a comprehensive view of the food delivery merchant ecosystem.
• Scale Advantage: Service covers millions of merchants, providing exposure to a massive business volume.

Work Location:

Block A, Rongxin Technology Center, No. 34 Chuangyuan Road, Beijing

美团外卖-商家生态策略分析

北京

1-3年

本科

全职

招2人

美团外卖秉承“帮大家吃得更好，生活更好”的使命，始终聚焦于消费者用餐需求。我们通过科技连接消费者和商家，依托庞大的骑手团队，以“线上+线下”的业务模式，为消费者提供品质化、精细化、多样化的餐饮外卖服务。

外卖事业部是为用户与商家提供全链路交易服务的业务组织，围绕餐饮外卖搭建了包含外卖业务与创新孵化业务在内的多个部门。

我们的目标是帮助商家开源增收、提高经营效率，促进餐饮行业数字化，以及为更多用户提供更便捷更有品质的外卖服务。加入我们，一起为上亿用户提供更好的用餐体验，帮助大家吃得更好，生活更好！

岗位职责

1. 行业研究：研究餐饮产业发展趋势，精准把握市场动态，深入探索产业链各环节的商业模型、竞争格局等，洞察行业发展新契机，产出行业研究报告。
2. 经营分析：基于业务理解构建经营分析体系，定期经营复盘及关键策略效果评估，及时识别业务经营的关键问题，并提出解决方案。
3. 策略支持：根据平台及客户需求制定策略方案，协调内外部资源（包括前线、产研、财务等团队），推动策略落地并持续优化。
4. 目标管理：围绕核心策略制定目标，协同相关方规划实施路径并跟进达成。

岗位基本需求

1. 本科及以上学历，数学、经济、统计、商业分析等相关专业优先。
2. 3年以上商业分析/数据分析/行业研究经验，熟练使用分析工具SQL/Python等，掌握商业模型研究方法。
3. 具备系统化思维与强逻辑能力，能够通过全局视角、数据洞察及业务感知，主动寻求解决方案。
4. 优秀的沟通表达能力，具有项目推动力、责任心和自驱力。

岗位亮点

1. 全局视角：以外卖商家生态全景视角设计经营解决方案。
2. 规模优势：服务覆盖百万级商家群体，业务体量庞大。

工作地点

北京创远路34号融新科技中心A座

“`