Today we’re looking at over 33,500 local job data points to pull out and organize some top-line salary info on TikTok (抖音 Dǒuyīn). This GIANT China-founded company operates one of the largest social media platforms in the world.
Our data today comes from one of the largest Chinese Job Platforms, BOSS Zhipin (BOSS直聘).
These large platforms seem to have the most relevant and abundant data points when it comes to the modern Chinese job markets. We’ll be sure to include the number of data points we have for each statistic we pull out. We’ll also be updating this annually to keep up with the newest salary data out there – this data was last checked (by a real human!) in March 2024.
Two things to note: 1) TikTok is a massive company that hires for hundreds of different types of positions, and 2) this data is for China-based salaries only – with the largest segment coming from (parent company) ByteDance’s headquarters in Beijing.
With that out of the way, let’s dive into some neat data on the average salary at TikTok!
Average Salary at TikTok, Company-Wide
Based on a data set of 33,566 jobs, the average monthly salary at TikTok in China is ¥31,334 RMB ($4,352 USD). This equates to an annual salary of ¥376,008 RMB ($52,227 USD).
Median salary from the data set, highlighted in the graph above, is ¥30,853 RMB ($4,285 USD).
Average Salary at TikTok by Years of Experience
Here we’ve further broken down average salary at TikTok by years of experience.
Less than 1 year of experience: average monthly income of ¥10,116 RMB ($1,405 USD)
1-2 years: average monthly income of ¥18,775 RMB ($2,607 USD)
3-4 years: average monthly income of ¥31,537 RMB ($4,380 USD)
5-6 years: average monthly income of ¥43,433 RMB ($6,032 USD)
7-8 years: average monthly income of ¥49,003 RMB (6,806 USD)
8+ years: average monthly income of ¥54,609 RMB ($7,585 USD)
Average Salary at TikTok by Function
Technology
Based on a data set of 13,319 jobs, the average monthly salary for Technology roles at TikTok in China is ¥43,810 RMB ($6,085 USD). This equates to an annual salary of ¥525,720 RMB ($73,023 USD).
There are 116 role titles listed in this subset.
Featured Tech roles at TikTok:
- Back-end Developer: 3955 entries, average monthly income of ¥44,223 RMB ($6,142 USD)
- Front-end Developer: 1451 entries, average monthly income of ¥41,506 RMB ($5,765 USD)
Other common Technology roles at TikTok:
- Testing Engineer
- Technical Project Manager
- Game Developer
- Verification Engineer
- Java Developer
- Full Stack Developer
- Mobile Developer
- Data Architect
- Machine Learning Engineer
- Algorithm Engineer
- iOS Developer
- Android Developer
- Artificial Intelligence Engineer
Sales
Based on a data set of 4,163 jobs, the average monthly salary for Sales roles at TikTok in China is ¥15,310 RMB ($2,126 USD). This equates to an annual salary of ¥183,720 RMB ($25,518 USD).
There are 40 role titles listed in this subset.
Common Sales roles at TikTok:
- Account Manager
- BD Manager
- Key Account Representative
- Course Sales
- Advertising Sales
Note: Sales roles commonly have a lower base salary and higher performance-based incentives, such as commissions and bonuses.
Marketing
Based on a data set of 1,511 jobs, the average monthly salary for Marketing roles at TikTok in China is ¥21,373 RMB ($2,968 USD). This equates to an annual salary of ¥256,476 RMB ($35,624 USD).
There are 40 role titles listed in this subset.
Common Marketing roles at TikTok:
- Business Analyst
- Web Promotions
- Brand PR
- Ad Reviewer/Editor
- Overseas Marketer
- Media Specialist
- Exhibitions & Events Planner
- Game Promotions
- Media Placement Specialist
- Search Engine Marketer (SEM)
- App Promoter
- Policy Researcher
HR/Finance/Admin
Based on a data set of 1,696 jobs, the average monthly salary for HR/Finance/Admin function roles at TikTok in China is ¥17,078 RMB ($2,372 USD). This equates to an annual salary of ¥204,936 RMB ($28,465 USD).
There are 33 role titles listed in this subset.
Featured HR/Finance/Admin segments at TikTok:
- Human Resources positions: 1460 entries, average monthly income of ¥15,441 RMB ($2,144 USD)
- Finance positions: 152 entries, average monthly income of ¥27,009 RMB ($3,751 USD)
Common HR/Finance/Admin roles at TikTok:
- Recruiter
- Administrative Assistant/Specialist
- Administrative Team Manager
- Legal Advisor
- Finance Manager
- Corporate Lawyer
- Human Resources Director
- Human Resources Manager
- Employee Relations
- Corporate Trainer
- HRBP
- Organizational Development
- Tax Specialist
- Auditor
- Accountant
References
The two main data sources for this series on company job salaries in China are local HR companies BOSS Zhipin and Zhilian Zhaopin. They are both among China’s biggest job portals and have some of the largest amounts of local, first-hand, public data points. It’s important to note that the data most often reflects recruited salaries, or the publicly listed salary information companies advertise on their platforms.
TikTok data used can be found here. Further coverage can be found in the Salary Guides section of our Resources area.
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