Software Development Engineer

Full Job Description

Digital Marketing Specialist (Overseas/B2B)

Company Overview

Ningbo Qucheng Group Co., Ltd., established in 2005, is a comprehensive enterprise integrating R&D, marketing, creative design, and supply chain management. With multiple domestic and international subsidiaries, our business spans over 100 countries and regions worldwide. For overseas markets, the group offers thousands of products, including audio-video stands, ergonomic solutions, and speaker-related items, along with comprehensive marketing services. Qucheng Group boasts two independent domestic brands: Brateck and Humanmotion, which lead advancements in healthy office ergonomics, and HumaneX (Humanemotion X), an esports brand focused on deep market penetration within its niche. All three brands maintain official flagship stores on major domestic e-commerce platforms, serving as catalysts for the company’s growth and development.

We have cultivated a team with an exceptional corporate culture and profound professional skills, combined with an efficient operational system and unique business model, establishing us as a benchmark in our industry. Our annual revenue approaches 3 billion RMB and continues to grow. We embody a philosophy of identifying, nurturing, developing, and enabling talent, recognizing it as the cornerstone of Qucheng’s enduring success. Our team currently comprises nearly 1,000 employees, with an average age of approximately 29. Our diverse talent pool includes graduates from prestigious institutions such as Zhejiang University, Sun Yat-sen University, Xi’an Jiaotong University, Shanghai Jiao Tong University, Hangzhou Dianzi University, University of Nottingham Ningbo China, Zhejiang University of Technology, Ningbo University, Australian National University, Autonomous University of Barcelona, and China Academy of Art. We embrace a meritocratic culture that values unconventional thinking and perseverance, providing every employee with equal opportunities for growth, transcendence, and self-actualization.

Looking ahead, Qucheng Group is committed to solidifying its precision product development and in-depth trade service systems, while progressively transitioning into a technology-driven foreign trade company. We will also extend the culture, team, systems, and models cultivated over the past 17 years to other product series and services, thereby fortifying our core competencies. This is a challenging yet correct path that we embark on with confidence, fueled by our outstanding culture, dedicated team, accumulated strength, and unwavering determination to reach new heights.

Responsibilities

• Responsible for the overall digital marketing strategy and execution for overseas B2B markets, including SEO, SEM, social media marketing, content marketing, email marketing, etc.
• Develop and implement innovative digital campaigns to drive brand awareness, lead generation, and customer acquisition in international B2B sectors.
• Conduct market research and competitive analysis to identify new opportunities and optimize existing strategies.
• Manage and optimize online advertising campaigns across various platforms (e.g., Google Ads, LinkedIn Ads, industry-specific B2B platforms).
• Analyze marketing data, track KPIs, and generate reports to measure campaign performance and provide actionable insights.
• Collaborate with sales, product, and design teams to ensure cohesive marketing efforts and achieve business objectives.
• Stay updated with the latest digital marketing trends, tools, and technologies, especially those relevant to B2B international trade.
• Plan and execute PR and branding activities, enhancing the company’s influence and reputation in the industry.

Qualifications

• Bachelor’s degree or higher, preferably in Marketing, Business Administration, International Trade, or a related field.
• Minimum of 1-3 years of proven experience in overseas digital marketing or B2B marketing.
• Strong understanding of various digital marketing channels and their application in a B2B context.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, SEO tools, CRM systems).
• Excellent written and verbal communication skills in English for an international audience.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Strong analytical skills with a data-driven approach to problem-solving.
• Experience in the electronics, hardware, or office supplies industry is a plus.

Employee Benefits

• Competitive salary above industry average, with special bonuses based on performance growth.
• Annual salary adjustments and opportunities for special year-end bonuses.
• Comprehensive social insurance and housing provident fund.
• Paid weekend breaks and national statutory holidays.
• Holiday cash gifts or gifts, birthday celebrations, wedding gifts, maternity/paternity gifts.
• Special gifts for wedding anniversaries, Chongyang Festival, Children’s Day, etc.
• Diverse internal and external training opportunities with one-on-one mentorship.
• Annual wellness check-ups.
• Union activities and annual company trips.
• Department activity and travel budgets.
• A variety of themed events and competitive activities with prizes.

Work Location

• Ningbo

数字营销（海外/B2B）

9000-14000元

• 宁波
• 1-3年
• 本科

数字营销 社媒营销 品牌营销

岗位职责

• 负责海外B2B数字营销整体策略的制定与执行，包括SEO、SEM、社交媒体营销、内容营销、邮件营销等；
• 拓展和维护海外B2B线上推广渠道，包括但不限于Google、LinkedIn、行业垂直平台等；
• 分析营销数据，监控ROI，提供优化建议，提升营销效果；
• 与销售团队、产品团队紧密合作，支持B2B销售目标的达成；
• 策划和执行品牌PR及公关活动，提升公司在行业内的影响力；
• 关注行业动态和市场趋势，及时调整营销策略；

任职要求

• 本科及以上学历，市场营销、电子商务、国际贸易等相关专业优先；
• 1-3年以上海外数字营销或B2B营销经验；
• 熟悉海外主流数字营销渠道和工具，如Google Ads、LinkedIn Ads、SEO工具等；
• 具备良好的英语读写能力，能够独立完成海外市场资料的整理和分析；
• 数据分析能力强，能够从数据中发现问题并提出解决方案；
• 具备良好的沟通协调能力和团队合作精神。

职位福利

• 周末双休，五险一金
• 国家法定带薪休假
• 国家法定节假日及礼金或礼品
• 多样的内外培训机会，一对一带教培养
• 福利体检、生日贺礼、新婚贺礼、生育贺礼等
• 结婚纪念日、重阳节、儿童节礼品等
• 高于行业平均薪酬的薪资
• 视业绩增长情况而发放的特别奖励
• 每年调薪及获得年度特别奖金的机会
• 工会活动、年度集体旅游
• 部门活动经费以及旅游经费
• 多姿多彩的主题活动，丰富多彩的有奖竞技活动

工作地点

• 宁波