China Job Sites

Let’s dive into MaiMai, the giant Chinese networking and jobs platform often compared to LinkedIn!  In this article, we cover Maimai’s Company History, Service Offerings, Comparisons to LinkedIn, and User Info.  Hiring in China? We can help. Post open roles across China’s top job sites, classifieds, and networking platforms — lower hiring costs by over 80%. Edit Template Maimai Team Celebrates ‘Unicorn Status’ After Raising a Series D Round in 2018 Maimai (脉脉): Company History In October 2013, Maimai was officially launched by founders Lin Fan (林帆) and Huang Wei (黄威) in Beijing, China. The firm raises Series A financing from Wuyuan Venture Capital. In August 2014, Maimai raised Series B financing from IDG and Wuyuan Capital (again). This year also saw the company start to focus on professional social media in addition to job services.  In December 2016, just over 3 years after launching, Maimai achieved break-even.  In November 2017, the firm received Series C financing, led by DCM, with IDG Capital and Wuyuan Capital continuing to invest. In addition, China’s leading career platform Zhaopin Recruitment was introduced as a strategic investor. In April 2018, Maimai raised Series D financing from a group including DST, IDG Capital, Wuyuan Capital, and DCM. The round values the company at over $1 billion USD, rendering it a Unicorn. In April 2019, Maimai’s registered users exceeded 80 million. In December of the same year, the ‘Colleague Circle’ function was launched, allowing co-workers a platform to share and discuss their work and companies.  In March 2022, the number of registered users reached 120 million. The ‘Company Review’ model is also launched this year, aiming to provide transparent reviews and feedback from current and former employees.  Maimai Ad: “Use Maimai to Connect with Work Friends” What Maimai (脉脉) Offers Maimai’s success can be attributed to its user-friendly interface and a wide array of features tailored nicely to the Chinese job market. Some of its key features include: Industry-focused Communities: Maimai operates through industry-based communities where professionals can connect, discuss trends, and build relationships with others in their field. Anonymous Job Search: Job seekers can discreetly search for opportunities without revealing their identity, giving them more control over their job search process. AI-driven Recommendations: Maimai’s AI algorithms offer personalized job recommendations to users based on their skills, experience, and preferences. More Than an Online Résumé: Users can create and showcase a comprehensive online presence and portfolio, ideally allowing employers to discover and connect with potential candidates more effectively. Talent Sourcing for Employers: While this is a given, it still needs to be said as it is the primary revenue driver for the platform. Maimai provides companies with a place to source and connect with talent. They aim to make recruitment more efficient for paid company clients. Integration of AI and Big Data: Like nearly all of the Unicorn tech companies in the modern age, Maimai has invested heavily in AI and big data technologies to enhance its services. With these technologies, the platform aims to better analyze user behavior and trends, optimize job recommendations, improve employer-candidate matching, and facilitate more efficient networking. Related: 10 Chinese Alternatives to LinkedIn, Indeed, ZipRecruiter, and Monster Here’s What Chinese Professionals Are Looking For In Their Next Job Maimai Founder Lin Fan Comparisons to LinkedIn Maimai has been bluntly referred to as the LinkedIn of China. From the beginning, Maimai has often garnered comparison due to its blend of both professional networking and career services into one platform. By 2014, founder Lin Fan was trying to separate Maimai from the comparison in interviews like this one: “我们从没说过我们是中国LinkedIn，我们认为自己是工作版的微信。” “Do not call us the LinkedIn of China. We position ourselves as ‘WeChat for Work’, WeChat solves personal needs and we solve working needs.”      -Lin Fan, Founder of Maimai (脉脉) Interestingly, WeChat DID create a ‘Wechat Work’ product, now called ‘WeCom’, that is similar to Slack. We covered that platform a bit on our list of 10 Chinese Alternatives To LinkedIn.  As for LinkedIn and Maimai in the China market, there is a clear winner. Since launching in 2013, Maimai has grown to over 110 million users (over twice that of the former LinkedIn China) and is thriving. LinkedIn China, on the other hand, has closed down operations completely in the country as of 8/2023. User Snapshot ‘Mid-to-high-end Talents’ From Maimai’s Website:  “The Maimai platform has gathered a large number of ‘mid-to-high-end talents’. Its users come from many Fortune 500 and China’s Fortune 500 companies, and are mainly urban workplace elites with high education and high income. It currently covers IT Internet, artificial intelligence, new energy vehicles, chips, biomedicine, auditing, finance, cultural media, real estate, manufacturing, education and training and other industries.” Industries Covered While Maimai covers nearly all industries, it’s focus on ‘mid-to-high-end talents’ does concentrate around a few key ones: The ‘Internet & Technology’ and ‘Sales & Services’ industries cover 51% of Maimai users. The ‘Medical & Health’, ‘Automotive’, and ‘Finance & Real Estate’ industries each make up a solid amount of users as well, coming in at 12%, 12%, and 10% of users respectively. Related: Tech Salaries in China: What Top Companies are Paying Talent Salary Data for 8 of China’s Leading Tech Companies (2024) Highest Paying Job Sectors in China – Local Data 2023 MaiMai – a Wrap Up Maimai (脉脉) has emerged as a trailblazer in the Chinese HR industry, revolutionizing how professionals connect and employers recruit. The firm is growing at an outstanding pace, continuing investment in emerging technologies, and has even beaten out its international comparison and competitor, LinkedIn, in the Chinese market. While Maimai still has many strong competitors in the Chinese job services market, its unique position as both a networking AND jobs platform should continue to provide benefits. Hiring in China? We can help, and likely lower your hiring costs by over 80% We’ve been recruiting in China since 2014! Our China Candidate Sourcing Service helps companies post & promote open roles across top Chinese jobs & networking platforms. Let’s find your next great

Most of the largest international job platforms are not widely used in China. Popular HR platforms like Indeed, ZipRecruiter, Monster, and even LinkedIn have very small or no presence in the Middle Kingdom at all. In this article, we’ll go over 10 of the most popular Chinese platforms when it comes to HR functions like job search, recruiting, and networking. The Big Home-Grown Job & Networking Platforms in China… First, let’s divide LinkedIn’s uses into two types of platforms: A) Employment & career-focused platforms, and B) Professional networking & social media platforms. a) Employment & Career Focused Apps These are apps that have a primary focus on job placement and career services. Think LinkedIn Jobs, Indeed, Monster, CareerBuilder, The Ladders, Glassdoor, and ZipRecruiter. There are A LOT of job platform competitors in China. Here are some of the most dominant players that a majority of former LinkedIn users will likely move to (or have moved to!).  These companies have a lot that overlap with each other, but a whole lot more that don’t. For that reason, we’ll be listing them out simply by year founded, oldest to newest. 1. Zhilian Zhaopin (智联招聘) Founded in 1997, Zhilian Zhaopin (智联招聘) is the oldest and arguably the biggest player of the job platforms in China. As of 2020, the company had over 200 million users and over 120 million monthly active users. The scope covers every type of job – think of this as the Indeed/Monster of China. A company that not only survived the Internet 1.0 era, but has continued to grow, thrive, and adapt to the times successfully for 25+ years. Zhilian Zhaopin is thriving and an easy choice for many professional job seekers and employers alike.  2. 51job (前程无忧) Founded in 1998, 51job (前程无忧) started in Beijing not long after Zhaopin did in Shanghai. As of 2021, the company had over 155 million users and ’51job’ is ubiquitous in the job search conversation. If Zhilian Zhaopin is Indeed, then 51job is Monster (or vice versa). The scope of this platform also covers every type of job and is certainly going to continue to pick up more user activity in China.  3. 58 Tongcheng (58同城), & 4. Ganji (赶集网) Both founded in 2005, 58 Tongcheng (58同城) & Ganji (赶集网) started out as classifieds websites, not unlike Craigslist in the US. In 2015, the companies merged and formed parent company 58 Ganji Co., Ltd.  Unlike the trajectory of Craiglist, however, both of these companies have continued to offer new types of services and have held their spots as leading providers until this day. Standard classifieds, a full-functioning job/employment platform, managed services in sectors like maintenance/repairs/housekeeping, and targeted second-hand platforms are just some of the things the entity provides under many different brand names.  Since a huge amount of China’s city dwellers have already used a 58/Ganji service in the past, there is little friction when it comes to trying out the massive jobs platform on offer here. 5. Liepin (猎聘) Founded in 2011, Liepin (猎聘) has been able to position itself successfully as a platform for high-end talent. A comparison could be made to The Ladders out of the US, a service that focuses on jobs starting at a certain salary threshold.  Liepin has over 83.5 million users as of 2022 and has seen phenomenal growth in recent years. Many of the highly experienced & qualified former job seekers on LinkedIn China, as well as companies looking to hire them, will surely be looking to find value from Liepin (猎聘) in LinkedIn China’s wake. 6. Maimai (脉脉) Maimai has been bluntly referred to as the LinkedIn of China. Since launching in 2013, Maimai has grown to over 110 million users (over twice that of the former LinkedIn China) and found a way to blend both professional networking and career services into one platform. As of 2023, its user figures are lower than many of the other companies on this list, but growing at a brisk rate. Now that LinkedIn has left China (as of 8/2023), Maimai (脉脉) is poised to continue its strong growth.  7. BOSS Zhipin (BOSS直聘) Founded in 2014, BOSS Zhipin (BOSS直聘) has grown very fast to become one of the (or perhaps the) biggest HR platforms in China. In 2021, the platform passed 200 million users and is showing no signs of slowing down. While not a social media site, BOSS Zhipin has built its core features around connecting job seekers and employers as directly and transparently as possible. This goal of direct messaging and connections has some overlap with LinkedIn, and combined with everything else BOSS Zhipin has to offer it is easy to see why it has become so widely used across China. B. Professional Networking & Social Media Apps These are apps that have a primary focus on social media — networking, messaging/contacting, and content consumption. Think LinkedIn, Elon’s vision for X, Facebook, Instagram, and a pinch of Tiktok. 8. Wechat (微信) Wechat is the Everything app. While many users primarily use it for social contact and social media purposes, you’d be hard-pressed to find someone over 22 in China that doesn’t use it for work and professional networking purposes as well. The Wechat ID (via QR code) is the first thing exchanged between two people in all major business hubs throughout China. In most cases, nobody asks for anything but WeChat at professional networking events, with email or phone coming in at a distant second. 9. Wecom (企业微信) WeCom, formerly WeChat Work, gets a mention here because it integrates well with WeChat. It is Slack connected seamlessly with the Everything app. If colleagues formerly connected socially online via LinkedIn, this may become a place for more internal work groups and connection opportunities. 10. Weibo (微博) Anything compared to WeChat in terms of messaging/networking/connecting is tough. Weibo, formerly compared to Twitter years ago, is the most mature, by-the-book news and professional topic-based social media platform in China. They are the successful version of Yahoo!. Weibo is

In the vast and competitive job market of China, employers often face the daunting task of finding the right candidates for their organizations. With the emergence of online job portals, this process has become more efficient and effective.  In this article, we will explore four of the top job sites in China: Zhilian Zhaopin, 51job, BOSS Zhipin, and Liepin. These platforms have established themselves as leaders in connecting employers with a vast pool of talented individuals across various industries. Whether you are a small startup seeking to expand your team or a well-established corporation looking for top-tier professionals, these top job sites in China offer comprehensive resources to simplify your hiring process.  Join us as we delve into the history, features, strengths, and unique offerings of each platform. Hiring in China? We can help. Post open roles across China’s top job sites, classifieds, and networking platforms — lower hiring costs by over 80%. Edit Template Table of Contents 1. Zhilian Zhaopin (智联招聘) 2. 51Job (前程无忧) 3. BOSS Zhipin (BOSS直聘) 4. Tongdao Liepin (同道猎聘) #1: Zhilian Zhaopin (智联招聘) – The oldest & longest standing of the leading job platforms in China Introduction Zhilian Zhaopin, also known simply as Zhaopin or Zhaopin.com, is one of the leading online recruitment platforms in China, connecting job seekers and employers across the country. In this article, we will explore the history and uses of Zhilian Zhaopin, including its key features, user statistics, and impact on the Chinese job market. Company History The company was founded in 1997 as an offline recruitment agency in Beijing. In 2004, the company launched its online platform, allowing job seekers and employers to connect online. Since then, the company has grown rapidly, expanding its reach across China and developing a range of innovative features to improve the recruitment process. In 2014, Zhilian Zhaopin was listed on the New York Stock Exchange, raising over $170 million in its initial public offering. The company continues to invest in technology and expand its services, including the launch of a mobile app in 2015 and the introduction of artificial intelligence (AI) tools to help match job seekers with relevant job postings. Annual highlights Here is a timeline breakdown of the key events related to the Chinese HR company Zhilian Zhaopin: 1997: Founded in Beijing as an offline recruitment agency. 2004: Launches its online platform, allowing job seekers and employers to connect online. 2011: Acquired by SEEK, an Australian online recruitment company. 2014: Listed on the New York Stock Exchange, raising over $170 million in its initial public offering. 2015: Launches its mobile app, making it easier for job seekers to search for job postings on the go. 2017: Introduces AI-powered tools to help match job seekers with relevant job postings and improve the efficiency of the recruitment process. 2017: Hillhouse Capital, FountainVest Partners, and Seek International take Zhaopin private at a value of $1.01 billion USD. 2018: Partners with Tencent to expand its reach and improve its mobile offerings. 2020: Launches a series of online recruitment events in response to the COVID-19 pandemic, allowing job seekers to connect with potential employers virtually. 2021: Announces plans to launch an online education platform, providing job seekers with access to career development resources and training. 2021: Changes ownership once again – a private consortium led by China-based Primavera Capital Group purchase the majority share of the company. Key Features of Zhilian Zhaopin (智联招聘) Here are some of the key features and competitive differences of the Chinese HR company Zhilian Zhaopin: Job Search: The job search function allows job seekers to browse job postings by location, industry, salary, and other advanced criteria. AI-Driven Matching:  AI-powered tools help to match job seekers with relevant job postings, aiming to improve the efficiency of the recruitment process for both job seekers and employers. Extensive Job Postings: The platform hosts a wide range of job postings across different industries and job functions, providing job seekers with a broad selection of opportunities. Career Development Resources: A range of career development resources, including articles, videos, and courses on topics such as interview skills, resume writing, and career planning. These resources can be especially useful for entry-level job seekers who are just starting their careers. Resume Builder: The resume builder tool allows job seekers to create a professional resume in just a few minutes. The tool provides templates and prompts to help job seekers highlight their skills and experience and create a resume that stands out to potential employers. Employer Branding: The platform includes tools and resources for employers to build their brand and attract top talent. This includes company profile pages, job postings, and targeted advertising to help employers reach the right candidates. Online Recruitment Events: Zhilian Zhaopin regularly hosts online live recruitment events, allowing employers to connect with job seekers in real-time. These events provide a virtual space for job seekers to learn more about potential employers and apply for job opportunities. Mobile-Friendly Platform: The platform is designed to be mobile-friendly and has a comprehensive app for both employers and job seekers, allowing job seekers to search for jobs and apply on the go. Strong User Base: With over 200 million registered users and over 120 million monthly active users, Zhilian Zhaopin has a strong user base and is one of the largest online recruitment platforms in China. Zhaopin Advertisment Example User Statistics The company has a significant user base in China, here are a few highlights to that end: Over 200 million registered users as of 2021. Over 9 million average daily active users in 2020. Used by over 90% of the top 500 companies in China. Available in over 30 cities in China, including Beijing, Shanghai, Guangzhou, and Shenzhen. User Growth 2014: Reports over 60 million registered users. 2018: Reports over 160 million registered users and over 100 million monthly active users. 2020: Reports over 200 million registered users and over 120 million monthly active users. Revenue Growth 2004: Launches its online platform, generating its first online revenue. 2014: After

Hiring in China? We can help. Post open roles across China’s top job sites, classifieds, and networking platforms — lower hiring costs by over 80%. Edit Template Company Introduction Liepin is a prominent Chinese HR (Human Resources) company that has made significant strides in the executive and professional recruitment sector. Founded in 2011, Liepin has established itself as a leading platform in the Chinese job market, catering specifically to high-level talent and top-tier professionals. With its comprehensive range of services, Liepin aims to bridge the gap between qualified candidates and esteemed employers, facilitating successful matches that drive career growth and organizational success.  A Focus on High-end and Top-Tier Talent Liepin primarily targets the executive and professional job market in China. The company focuses on connecting high-level talent and top-tier professionals with leading employers across various industries. Liepin’s services cater to individuals seeking executive-level positions, specialized professionals, and those with significant work experience. Liepin’s platform and resources are designed to address the unique needs and career aspirations of this target market. By offering tailored job opportunities, executive resume creation tools, career guidance, and networking features, Liepin aims to facilitate successful matches between qualified candidates and esteemed employers in the executive and professional segments. This specialized approach distinguishes it from general job recruitment platforms and positions it as a leading player in the executive and professional recruitment space in China. Liepin’s Historic Highlights Here is a history of the organization broken down in to some key milestones: 2011: Liepin’s Founding Liepin was founded in 2011 as an online platform dedicated to executive and professional recruitment. From the start, the company aimed to provide a specialized service for connecting top-level talent with job opportunities in China. 2014: Changed domain name from Lietou to Liepin In January 2014, the domain name of Liepin.com was changed from lietou.com (猎头), a name synonymous with headhunting, to liepin.com (猎聘). This domain name change signifies that it will serve more professional managers and enterprises in addition to serving the headhunting industry. 2017: Acquisition of ChinaHR Liepin acquired ChinaHR, another major Chinese job site, in 2017. This acquisition helped Liepin expand its user base, increase its market share, and further diversify its offerings in the recruitment industry. 2018: Collaboration with Tsinghua University Liepin collaborated with Tsinghua University in 2018 to establish the Liepin-Tsinghua Talent Research Center. This collaboration aimed to conduct research on talent development, recruitment trends, and market insights to better serve the needs of job seekers and employers. 2018: Listing on the Hong Kong Stock Exchange Wise Talent Information Technology, the parent company of Chinese executive headhunting platform Liepin.com, joined the Hong Kong Stock Exchange in June 2018. 2019: Launch of AI-Driven Solutions Liepin introduced artificial intelligence (AI)-driven solutions to its platform in 2019. These AI technologies enhanced the matching process between job seekers and employers, improving efficiency and accuracy in the recruitment process. 2020: Tongdao Liepin Group In June 2020, the parent entity was renamed “Tongdao Liepin Group” to express the company’s strategy of more diversified human resources services. Liepin goes public in Hong Kong under the name ‘Wise Talent Information Technology Co., Ltd.’ What Liepin Offers The company offers a range of services and features tailored to executive and professional recruitment. Here is a detailed breakdown of the services provided, along with their functions, use cases, and the users who benefit: Job Search and Application Function: Liepin enables job seekers to search for executive and professional job opportunities in various industries and locations. Use Cases: Job seekers can explore a wide range of positions, access detailed job descriptions, and apply for relevant roles directly through the platform. Users: Job seekers looking for executive or professional-level positions benefit from the extensive job listings and efficient application process provided by Liepin. Executive Resume Creation and Management Function: Liepin offers tools for creating and managing executive resumes, allowing job seekers to showcase their skills, experiences, and achievements effectively. Use Cases: Job seekers can create professional resumes, highlight their key strengths, and tailor them to specific job applications. They can also store and update their resumes for future use. Users: Job seekers aiming to present their executive-level qualifications and experiences in a comprehensive and professional manner benefit from Liepin’s resume creation and management tools. Career Guidance and Development Function: Liepin provides career resources, including articles, guides, and industry insights, to support professional growth and development. Use Cases: Job seekers can access career advice, interview tips, networking strategies, and industry trends to enhance their job search and career progression. Users: Job seekers seeking guidance, insights, and tools to navigate their career paths and make informed decisions benefit from Liepin’s career development resources. Employer Branding and Recruitment Solutions Function: Liepin offers employer branding and recruitment solutions to companies and organizations, helping them attract and hire top executive talent. Use Cases: Employers can leverage Liepin’s platform to showcase their company culture, promote job opportunities, and engage with potential candidates. They can also access tools for candidate screening and evaluation. Users: Employers seeking to recruit executive-level professionals and build their employer brand benefit from Liepin’s employer-focused solutions. Networking and Professional Connections Function: Liepin facilitates networking and professional connections through its platform, allowing users to connect with industry peers and expand their professional network. Use Cases: Job seekers can connect with professionals in their industry, join relevant groups, and participate in industry-specific discussions to enhance their networking and collaboration opportunities. Users: Job seekers and professionals looking to expand their professional network, connect with industry experts, and explore collaboration opportunities benefit from Liepin’s networking features. Liepin Advertisement Example Liepin’s Advantages and Differentiators The Chinese HR company distinguishes itself from its major competitors through several key factors: Focus on Executive and Professional Recruitment Liepin specializes in executive and professional recruitment, catering to high-level talent and top-tier professionals. This focus allows Liepin to provide targeted services and resources tailored to the unique needs of this segment, including exclusive job opportunities, executive resume creation tools, and career guidance specific to executive-level positions. Advanced Technology and AI Capabilities

Hiring in China? We can help. Post open roles across China’s top job sites, classifieds, and networking platforms — lower hiring costs by over 80%. Edit Template Company Introduction 51job (前程无忧 Qiánchéng wú yōu) is a prominent Human Resources company based in China that has established itself as a leading platform for job recruitment and career-related services. While most commonly referred to as 51job, the company’s branded name in China is actually 前程无忧 (Qiánchéng wú yōu), which translates to ‘A worry-free future’.  Since its founding in 1998, the firm has played a significant role in connecting job seekers and employers, facilitating efficient and effective talent acquisition in the Chinese job market. The company has developed a comprehensive suite of services, leveraging technological advancements to address the evolving needs of both job seekers and employers. In this article we dive in to the history, offerings, growth, and uses of the mega hiring platform, 51job (前程无忧)!  51job’s Historic Highlights Here is a history of the organization broken down in to some key milestones: 1998: 51job’s Founding Rick Yan and Kathleen Chien found the company, with its headquarters in Shanghai. The original goal was to provide a platform for job seekers and employers to connect online. 2004: Initial Public Offering (IPO) In December 2004, the company went public on the NASDAQ stock exchange under the ticker symbol “JOBS.” This move helped the company raise capital to support its growth and expansion. 2005: Expansion of Regional Offices To extend its reach across China, the organization expanded its operations by establishing regional offices in key cities like Beijing, Guangzhou, and Shenzhen. This expansion allowed the company to better serve job seekers and employers nationwide. 2006: Launch of 51job University Launched “51job University,” an initiative to provide professional training and development programs for job seekers. This service aimed to enhance job seekers’ skills and increase their competitiveness in the job market. 2011: Acquisition of HR Solutions Provider In October 2011 they acquired HR Solutions, a company specializing in recruitment outsourcing and human resources services. This acquisition expanded 51job’s portfolio of services, allowing it to offer a broader range of solutions to its clients. 2014: Introduction of Mobile Apps Introduced mobile apps for iOS and Android platforms. These apps enabled job seekers to search and apply for jobs conveniently using their smartphones. 2015: Acquisition of Yingjie Sheng In April 2015 the firm bought Yingjie Sheng, a fast-growing job and internship site focused on recent college grads. 2017: Strategic Investment in Lagou In September 2017 the company announced that it would invest USD $120 million in Lagou (拉勾) to obtain a 60% stake in the company. Lagou is a leading job platform in China focused on the IT sector.  2018: Strategic Partnership with WeChat In June 2018, the company entered into a strategic partnership with WeChat, a popular messaging and social media platform in China. This collaboration aimed to enhance the recruitment experience by integrating 51job’s services with WeChat’s extensive user base. 2022: 51job is Taken Private ‘JOBS’ is delisted from the NASDAQ through a merger with Garnet Faith Limited, in a deal valued at around USD $4.3 billion. 51job employees outside of company headquarters What 51job Offers 51job (前程无忧) provides a range of services and features to both job seekers and employers in China. Here is a breakdown of the services and functions offered: Job Search and Application Job Search: Job seekers can browse and search for job opportunities posted by employers on the company website or mobile app. They can filter jobs by various criteria such as industry, location, salary, and experience level. Application Submission: Those seeking employment can submit their resumes and application materials directly through the platform for specific job listings. Resume Database Creation: Job seekers can create and upload their resumes to the 51job platform, allowing employers to find their profiles easily. Resume Search: Employers can search the extensive resume database to find suitable candidates for their job openings. They can use filters to refine their search based on qualifications, experience, and other relevant criteria. Company Profiles Employers can create and manage company profiles to showcase their organization’s information, culture, and job openings. These profiles help in attracting potential candidates and enhancing employer branding. Career Resources and Training 51job University: 51job (前程无忧) provides training and professional development programs through 51job University. Job seekers can access various courses, workshops, and resources to enhance their skills, career prospects, and job market competitiveness. Career Advice: 51job (前程无忧) offers career guidance, articles, and resources to assist job seekers in navigating the job market, improving their resumes, preparing for interviews, and advancing their careers. Value-added Services Recruitment Advertising: Employers can purchase advertising space on 51job to promote their job openings to a wider audience. Recruitment Outsourcing: 51job offers recruitment outsourcing services, assisting employers in managing the entire recruitment process, including candidate sourcing, screening, and selection. Background Checks: 51job provides background screening services to employers to verify candidate qualifications, employment history, and other relevant information. Mobile apps 51job offers mobile apps for iOS and Android platforms, allowing job seekers and employers to access its services conveniently on their smartphones and tablets. Users Who benefit from 51job’s Services Job Seekers: Individuals looking for employment in various industries and roles can utilize 51job to search for job opportunities, apply directly to listings, create and upload their resumes, access career resources and training, and receive career advice. Employers: Organizations of all sizes can benefit from 51job’s services. Employers can post job openings, search resumes, manage applications, create company profiles, utilize value-added services like recruitment advertising and outsourcing, and streamline their hiring processes. 51job Advertisement Example Growth Snapshot 51job’s growth, starting from its launch in 1998 has been solid and steady. Since going public in 2004, the company has publicly filed key figures on its growth. Here are a few of those highlights: Annual Revenues went from RMB479.9 million (US$58.0 million) in 2004 to RMB4,420.4 million (US$693.7 million) in 2021, growing to nearly 11 times over! Total User Base grew to 155 million

BOSS Zhipin, also referred to as BOSS App or BOSS直聘, is the largest hiring and recruitment platform in all of China by monthly active users (MAUs). Founded in 2014, the company has quickly established itself as a leading online HR portal, connecting job seekers with employers in a user-friendly and efficient manner. In this article, we dive into the history, offerings, (incredible) growth, and uses of the mega hiring App, BOSS Zhipin!  Hiring in China? We can help. Post open roles across China’s top job sites, classifieds, and networking platforms — lower hiring costs by over 80%. Edit Template Historic Highlights Here is a timeline breakdown of the key events related to the Chinese HR company BOSS Zhipin: 2014: BOSS Zhipin was founded and launched its platform for part-time job seekers in China. 2015: Expanded to include full-time job postings and had over 1 million registered users. 2016: Raised $50 million in funding from investors and had over 10 million registered users. 2017: Had over 50 million registered users and was one of the top job search platforms in China. 2018: Named one of the “World’s Most Innovative Companies” by Fast Company, and its user base continued to grow rapidly. 2019: Hit over 100 million registered users and was the largest job search platform in China. Tencent leads a large round of funding (look up how much). 2020: BOSS Zhipin merged with Kanzhun, another Chinese HR company. The newly formed entity ‘Kanzhun Limited’ became one of the largest HR companies in the world. 2021: BOSS Zhipin reached over 200 million registered users and more than 10 million active job postings. In June 2021, Kanzhun Limited went public on the NASDAQ stock exchange of New York, raising $912 million USD.  2022: Kanzhun Limited listed on the Main Board of The Stock Exchange of Hong Kong Limited. BOSS Zhipin Team at NASDAQ Listing in 2021 What BOSS Zhipin (BOSS直聘) offers There are MANY recruiting platforms in China, so what makes BOSS Zhipin different? Boss Zhipin aims to disrupt the traditional recruitment industry by connecting job hunters directly with employers using artificial intelligence and big data analytics. It also touts the ease of conversations between candidates and employees/recruiters via the Boss Zhipin app. The company calls this the “direct recruitment model” and is aimed at efficiency and time-saving. BOSS Zhipin Advertisement with Gal Gadot features BOSS Zhipin claims these main features help them stand out from the pack:  Mobile-native. We started as a mobile app, and we were built for the era of mobile internet. Our highly interactive mobile-native platform improves user experience and recruitment efficiency by enabling job seekers and enterprise users to engage in meaningful communication anytime, anywhere. Recommendation-based. We provide targeted job and candidate matches and recommendations through a feed stream format, which leverages large, live datasets to deliver accurate and tailored matching results. Direct chat. Users can initiate direct chat with their counterparties on our platform. Direct chatting ensures that our users are active with real demands, and they can confirm each other’s intentions and their suitability before the interview, which makes the job-hunting experience highly informative and efficient. BOSS Zhipin Advertisment in metro station Functions To dive a little deeper, here’s a list of the FUNCTIONS the platform provides: Job search: Allows job seekers to search for job postings by location, industry, job function, salary, and other criteria. The platform offers a wide range of job postings, from entry-level positions to executive roles. Resume builder: BOSS Zhipin provides job seekers with a free resume builder tool that allows them to create professional resumes and cover letters that can be customized for specific job applications. AI matching: The platform uses AI technology to match job seekers with job openings that are relevant to their skills and experience. Interview preparation: BOSS Zhipin offers a range of resources and tools to help job seekers prepare for job interviews, including interview tips, sample interview questions, and mock interview sessions. Employer branding: Offers a range of services to help employers build their brand and attract top talent. This includes customized company profiles, job postings with rich media content, and targeted employer branding campaigns. Mobile app: BOSS Zhipin has a mobile app that allows users to search for jobs, apply for positions, and receive job alerts on the go. Social networking: Offers a social networking feature that allows job seekers to connect with other professionals in their field and expand their network. Data insights: The platform provides employers with detailed data insights on their recruitment process, including candidate sourcing, applicant tracking, and time-to-hire. BOSS Zhipin Advertisment: “Talk to the Boss” Growth Snapshot BOSS Zhipin’s growth since launching has been nothing short of phenomenal. Since going public in 2021, the company has filed key figures on its recent growth. Here are a few of those highlights (in Chinese Yuan): Annual Revenues went from 999 million in 2019 to 4.5 billion in 2022, about a 450% increase in just 3 years! Monthly Active Users (MAU) increased from 19.8 million in 2020 to 28.7 million in 2022, nearly a 45% increase in only 2 years. Total paid enterprise customers increased from 2.2 million in 2020 to 3.6 million in 2022, around a 64% increase in only 2 years. Net income went from -502 million in 2019 to +107 million in 2022, making the company profitable on paper for the first time since reporting. BOSS Zhipin Ad: “Book an interview in 10 minutes” How to Use BOSS Zhipin (BOSS直聘) For Job-seekers Job seekers can sign up on BOSS Zhipin for free via their mobile app or website. Once signed up, users can: Upload their CV and/or use the CV support tools. Search for and apply to jobs. Sign up and attend online recruitment events. Use the career development resource center. Exchange direct messages with employers & recruiters.  For Companies & Recruiters To sign up as a company or recruiter, organizations will need a Chinese entity registered as well as an active legitimate office location in China. After entering company information, BOSS Zhipin staff

Zhilian Zhaopin, also known simply as Zhaopin or Zhaopin.com, is one of the leading online recruitment platforms in China, connecting job seekers and employers across the country. In this article, we will explore the history and uses of Zhilian Zhaopin, including its key features, user statistics, and impacts on the Chinese job market. Hiring in China? We can help. Post open roles across China’s top job sites, classifieds, and networking platforms — lower hiring costs by over 80%. Edit Template Company History The company was founded in 1997 as an offline recruitment agency in Beijing. In 2004, the company launched its online platform, allowing job seekers and employers to connect online. Since then, the company has grown rapidly, expanding its reach across China and developing a range of innovative features to improve the recruitment process. In 2014, Zhilian Zhaopin was listed on the New York Stock Exchange, raising over $170 million in its initial public offering. The company continues to invest in technology and expand its services, including the launch of a mobile app in 2015 and the introduction of artificial intelligence (AI) tools to help match job seekers with relevant job postings. Annual highlights Here is a timeline breakdown of the key events related to the Chinese HR company Zhilian Zhaopin: 1997: Founded in Beijing as an offline recruitment agency. 2004: Launches its online platform, allowing job seekers and employers to connect online. 2011: Acquired by SEEK, an Australian online recruitment company. 2014: Listed on the New York Stock Exchange, raising over $170 million in its initial public offering. Zhaopin listed on the NYSE in 2014. The team was (rightfully) pumped 🙂 2015: Launches its mobile app, making it easier for job seekers to search for job postings on the go. 2017: Introduces AI-powered tools to help match job seekers with relevant job postings and improve the efficiency of the recruitment process. 2017: Hillhouse Capital, FountainVest Partners, and Seek International take Zhaopin private at a value of $1.01 billion USD. 2018: Partners with Tencent to expand its reach and improve its mobile offerings. 2020: Launches a series of online recruitment events in response to the COVID-19 pandemic, allowing job seekers to connect with potential employers virtually. 2021: Announces plans to launch an online education platform, providing job seekers with access to career development resources and training. 2021: Changes ownership once again – a private consortium led by China-based Primavera Capital Group purchase the majority share of the company. Key Features of Zhilian Zhaopin (智联招聘) Here are some of the key features and competitive differences of the Chinese HR company Zhilian Zhaopin: Job Search: The job search function allows job seekers to browse job postings by location, industry, salary, and other advanced criteria. AI-Driven Matching:  AI-powered tools help to match job seekers with relevant job postings, aiming to improve the efficiency of the recruitment process for both job seekers and employers. Extensive Job Postings: The platform hosts a wide range of job postings across different industries and job functions, providing job seekers with a broad selection of opportunities. Career Development Resources: A range of career development resources, including articles, videos, and courses on topics such as interview skills, resume writing, and career planning. These resources can be especially useful for entry-level job seekers who are just starting their careers. Resume Builder: The resume builder tool allows job seekers to create a professional resume in just a few minutes. The tool provides templates and prompts to help job seekers highlight their skills and experience and create a resume that stands out to potential employers. Employer Branding: The platform includes tools and resources for employers to build their brand and attract top talent. This includes company profile pages, job postings, and targeted advertising to help employers reach the right candidates. Online Recruitment Events: Zhilian Zhaopin regularly hosts online live recruitment events, allowing employers to connect with job seekers in real-time. These events provide a virtual space for job seekers to learn more about potential employers and apply for job opportunities. Mobile-Friendly Platform: The platform is designed to be mobile-friendly and has a comprehensive app for both employers and job seekers, allowing job seekers to search for jobs and apply on the go. Strong User Base: With over 200 million registered users and over 120 million monthly active users, Zhilian Zhaopin has a strong user base and is one of the largest online recruitment platforms in China. Zhaopin Advertisement Example User Statistics The company has a significant user base in China, here are a few highlights to that end: Over 200 million registered users as of 2021. Over 9 million average daily active users in 2020. Used by over 90% of the top 500 companies in China. Available in over 30 cities in China, including Beijing, Shanghai, Guangzhou, and Shenzhen. User Growth 2014: Reports over 60 million registered users. 2018: Reports over 160 million registered users and over 100 million monthly active users. 2020: Reports over 200 million registered users and over 120 million monthly active users. Revenue Growth 2004: Launches its online platform, generating its first online revenue. 2014: After going public, reports revenue of over $240 million for the fiscal year. 2015: Reported revenue of $331 million and net income of $50.7 million. 2016: Reported revenue of $390 million and net income of $58.2 million. 2017: Reported revenue of $481 million and net income of $78.4 million. 2018: Reported revenue of $611 million and net income of $91.6 million. 2019: Reported revenue of $692 million and net $94 million. 2020: Reported revenue of $764 million and net $102 million. *Since the most recent ownership shuffle in 2021, public financial and user statistics are not as readily available. How to Use Zhilian Zhaopin (智联招聘) For Job-seekers Job seekers can sign up on Zhaopin for free via their website Zhaopin.com or mobile app. Once signed up, users can: Upload their CV and/or use the Resume builders. Search for and apply to jobs. Sign up and attend online recruitment events. Use the career